11 Digital Marketing Strategies for Startups | Lorenzo Gutierrez

e With every passing year the market competition for new startups is getting tough. Digital marketing is the “New Thing “. Outdated conventional marketing is quickly becoming obsolete. Digital marketing is the only way until now to deal with market competition. Digital marketing allows the business to generate much revenue with a small budget to invest.   We are here to discuss digital marketing strategies. These strategies are simple but very effecting and the list isn’t that small it contains a strategy for every kind of business and technology. We’ll discuss some very effective strategies here.

1. SEO

Creating attractive and features filled website does not mean that you will get a load of traffic. Thousands of websites are providing the same content as you and follow the same website tactics as you, so how can you be sure that your website will be preferred the most?

Search Engine Optimization plays a major role in this case. SEO not only increases your visitors, but it also promotes quality. The ranking of your website is based on the SEO tactics you use. It is essential for every digital marketing startup to use SEO to overcome the hurdles of marketing.

startup marketing strategies

  • The basic function of SEO is to gather potential visitors for your business.
  • There is no need for you to invest in ads with SEO.
  • SEO can give your business more benefits than PPC.
  • SEO plays a huge role in balancing public relations.
  • With SEO, you can be able to take your business to a brand-new successful level.
  • SEO ranks your business website to a reasonable number.
  • SEO attracts users.

2. Social Media Marketing (SMM)

Social media marketing is known to be the best way to promote one’s digital marketing startup plan. It not only increases the sales pitch but also adds traffic to your website. In social media marketing, it is essential to upload impressive content on your media platform so that your followers can engage with you and your content. Right now, some of the very important media platforms are Instagram, Pinterest, Snapchat, Facebook, LinkedIn, YouTube, and Pinterest.

  • Social media marketing increases the awareness of your brand with trillions of followers.
  • It is surprising to notice how the number of visitors increases with social media marketing.
  • Social media marketing can improve SEO rankings.
  • Social media gives your business a chance to flourish and update.
  • The customers achieve a sense of satisfaction while surfing sites through social media.
  • The loyalty of your brand increases.
  • Social media gives your business authority for your startup.
  • There is no money involved in social media marketing.

3. Email Marketing

email marketing for startups [Check out one of Hubspot’s Email Marketing Campaign’s]

Emails are not an old timer’s thing; they still play an important role in providing great Return on Investment (ROI) for the marketers. Email marketing increases the rate of sales and business promotion to a recognizable level. Creating an effective email is not a difficult task at all, and it certainly does not involve any bank breaking. For any business to bloom, it is important to perform email marketing.

Email marketing comes with a lot of benefits, and some of the most prominent ones are:

  • Easy to begin with.
  • Also, email marketing helps you keep track of wherever you are heading towards.
  • Plenty of email marketing applications and software provide guidelines for improving campaigning strategies.
  • Email marketing lets you contact a global audience.
  • Whenever an email is sent, the results are shown immediately, and a stunning increase in one’s sales begins.
  • With sending such attractive emails, the ROI rates increase, and your business will soon be rewarded with success.

4. Pay-Per-Click Marketing (Google AdWords)

With Pay-per-click marketing, search engine advertisement is required to gather the attention of several visitors to your site. PPC is a very useful tool for marketing because it increases the level of sales. With PPC marketing, you can contact your customers with perfect timing and perfect ads.

Following are some benefits of PPC marketing

  • PPC is cost-effective, and you only get to spend your money when a user demands it.
  • With PPC, you can be able to target your audience according to their location.
  • PPC marketing helps you measure the number of investments required for your marketing startup.
  • PPC helps you customize your campaigns so you can adopt the plan that is best for the business.
  • PPC not only increases the mobility of your business, but it also improves your business skills.
  • The changes that occur from PPC to your business will be quick.

ppc digital marketing for startups

5. Content Marketing

Content marketing is one of the most important strategies for promotion business startups – promoting content! You cannot market without content.

Following are some benefits of promoting content:

  • Content helps you maintain the relationship you have with your audience
  • Your prospects and your current followers, all will be guided with trust and loyalty
  • The recognition of your brand increases
  • The awareness of your brand improves
  • The notion of credibility and authority forms
  • Your brands get value and importance without many efforts
  • With your content, the customers can be able to make their decisions easily and quickly
  • A path for bonding and connection is created
  • Improved and updated content offers great traffic to your site

6. Responsive Web Design

Your Web pages are being visited using many different electronic devices such as computer desktops, laptops,  smart phones, Tabs etc. Your page should be compatible, understandable, and attractive to the users. It is called responsive web design when you use CSS and HTML to resize, hide, shrink, enlarge, or move the content to make it attractive to any device and user.

  • Organic traffic
  • Many users to visit.
  • Add promotion.
  • Product promotion.
  • Communities support.
  • Backlins posting.

7. Marketing Automation

Marketing automation terms refers to some kind of marketing related software platforms and technologies for different departments and institutes, organizations (public or private both) so they can do  more effective marketing using  multiple  online channels like email, social media, websites, etc and automate a repetitive task.

marketing automation for startups

8. Influencer Marketing

Influencer marketing is becoming very popular since the past couple of years. It is important for every marketer to hold one influencer marketing movement every once a year. Influencer marketing is a very effective way of marketing, and it is not at all expensive. It is a great tool for growing businesses.

Following are some of the benefits of influencer marketing:

  • Influencer marketing offers reliability
  • Niche targeting is increased with influencer marketing
  • Influencer marketing increases SEO marketing
  • Influencer marketing increases the value of your content

9. Viral Marketing

viral marketing for startupsViral marketing is an effective way to promote marketing skills. There is a lot of ways to perform viral marketing, and one way is to do live streaming. Social media has promoted the concept of “live video marketing” in the last few years. Every social media platform now supports live video flowing. Other than that, Periscope is also a very famous social platform for gamers, journalists, and other audience-involved marketing.

Following are the benefits of viral marketing:

  • Video marketing attracts the customers
  • A clear demonstration of your product is provided
  • SEO improves.
  • A strong connection between you and your customers gets hold
  • Video content marketing helps to adopt various changes with your customer’s recommendations

10. Affiliate Marketing

Affiliate marketing is just like influencer marketing. That is why it is best to conjoin influencer marketing and affiliate marketing together in movements. Affiliate marketing does your job for you. You have to decide what strategies you want to adapt to promote your startup; affiliate marketing will do the rest.

Following are some of the benefits of affiliate marketing:

  • Affiliate marketing increase your reputation
  • It increases your audience
  • It is cheap.

11. SMS marketing

sms marketing for startups

SMS marketing (short message service marketing) is a method that works through text messaging to broadcast advertising information. information about product updating, benefits, prices services etc, customers are usually required to opt in to an automated system by texting an initial short code. When the 5-digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing.

  • Use SMS automation service
  • Frequency is important.
  • Always give chance to opt-out.
  • Real-time SMS reporting.
  • Your content must be easy to read.

Starting your Startups

The task of organizing your startup is never easy; it takes a lot of strategies to get a head start. The business world comes with multiple tough challenges and complications that can only be sorted out by a critical thinker. Even if you have thought of a business idea, the real task is to know how to promote it. Your startup should represent your main idea, and it should be authentic and popular enough to attract attention.

It is undoubtedly tricky to promote a business plan, and not just in the industry but also in the marketing emails that follow the client’s inboxes. It doesn’t matter whether your plan has or has not a strategy; it is necessary to use digital means to market your startup.

If you desire to make your startup to be successful, you must digital market it. You will have to struggle a little for this, and it will all pay off in the end. Digital marketing demands funds, and finding funds is another huge part of the game.

Even if you don’t have funds, there are still a lot of other ways to digital market your startup. One of the most effective and affordable ways to promote your marketing startup is through social media. Social platforms are a piece of cake. Still, there are some key points to keep a note of when marketing your business. Below-mentioned is some super tips and tricks that will unveil the secrets of promoting your digital marketing startup.

  • Be Authentic
  • Online Availability
  • Search Engine Operation
  • Optimization of Device
  • PPC Marketing

Advantages of Digital Marketing for Your Startup

  • Direct advertising:Through digital marketing, you know your audience about your products. Using good advertising strategy and promotional tools, it can help you to achieve your goals and perform well in the highly competitive market.
  • Available 24/7Online promotion is a decent trick modern day. It is good enough because the world wide web never rests. So, your product will be available for the viewers for 24 hours.
  • Easy consumer reach:If your main aim is to target a large sum of people, then digital marketing is a good way to communicate. Social media marketing has revolutionized marketing activities. There are so many social media platforms. They are on Facebook, Twitter, Whatsapp, We chat, Skype, Google+, Blogs, Instagram, YouTube etc.
  • Cost effective:Digital marketing is cost-effective in comparison with the traditional marketing channels, such as TV, radio, Newspapers, Magazine, and banners etc. Social media plays a vital role in promoting digital activities. This feature helps small organizations to market their business targeting the global customer.
  • Global advertisements:Through digital marketing, you can expand your customer reach to other countries in spite of geographical barriers. It is one of the most effective benefits of digital marketing.
  • Consumer’s convenience to shopping online:Due to the growing popularity of digital marketing, customers have become more convenient to shop online at any time of the day. Through digital marketing, companies and customers get the opportunity to acquaint with each other.
  • Easy brand promotion:With the growth of the digital marketplace, various brands can easily reach to their customers.
  • Instant feedback: Through digital marketing, you can get instant feedback from your customers. So, you can improve your services promptly.
  • Simple to measure:Digital marketing offers the companies to measure their marketing activities. It also helps the marketers to evaluate and audit their online contents for quality purposes.
  • Time-saving:If you start your business on the internet, it may save your time and effort. There are so many ways to stay connected with your customers of them live chat support and FAQ section.
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Lorenzo Gutierrez
Digital Marketing Strategist at Lorenzo Gutierrez Digital Marketing
A little bit about myself: Lorenzo Gutierrez, founder of Lorenzo Gutierrez Digital Marketing, has a decade of experience growing business revenues with cutting edge digital marketing. With an MBA from Western Governors University and a passion for the craft, he offers a results-driven approach to digital marketing, ensuring your online success.

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