In this age of paid advertising, content marketing is seen as the most crucial and futuristic form of marketing by brands and marketers. Content is not kin anymore, it has become a Kingdom.
Content marketing has evolved a lot since its inception and even consumers are responding positively to entertaining and engaging content. New trends & strategies are coming into play with the evolution of marketing technology & tools to attract, engage, and convert consumers.
Here we have listed the best content marketing tips for 2020 that you can incorporate in your marketing strategy and reap the benefits.
Here are our 9 Content Marketing Tips for 2023
1. Address Marketing Goals 7 Objectives
The first tip is to always remember the content marketing objective & goals when creating and sharing content. Your content should be unique and interesting but it should revolve around the business theme.
This will help in effective and result-driven content marketing leading to the achievement of goals. Diversion & irrelevancy from objectives will only lead to wasted resources.
2. Quality, Relevancy, & Actionable
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Firstly, the quality of content defines the quality of your audience as well. Before sharing content, you should review the content flow, grammatical errors, or any other errors.
Also, the content should be relevant to the theme of the article and the overall content marketing strategy along with actionable elements that instigate users to take positive actions towards the conversion funnel.
3. Deliver Value, Trust, & Authenticity With UGC
Content marketing does not necessarily need to be of your created content, instead, you can curate the relevant & valuable user-generated content from social media platforms and leverage it in your campaigns.
A user generated content platform like Taggbox like will help you deliver value to the users along with building trust & a sense of authenticity among the users. In 2020, leveraging UGC in content marketing will help you build trust, drive engagement, and increase conversions along with satisfied & gratified customers.
4. Create Content For Your Target Audience
Gone are the days when content aimed as a mass audience was successful in attracting traffic & leads. Now customers want content that is valuable to them or with which they can derive information or value.
So, understand who all are your target audience, get insights into their tastes & behavior and create buyer personas to know what type of content they will consume & respond to. This will help in amplifying your content & marketing performance.
5. Content Calendar Maintenance
We can’t emphasize more on this tip and every experienced content marketer will suggest you as well – MAINTAIN CONTENT CALENDAR. It is extremely important for fruitful and effective management of your content.
As a brand, you are creating, curating, managing, and sharing huge amounts of content based on trends, strategy, advertising, seasons, occasions, and more. Content calendar maintenance, you ensure transparency & clarity among all those associated with the content.
Here are some tools that you can use:
6. Content Marketing Tools
Not just content management, but you should also leverage content marketing tools like social media aggregator or UGC platforms for effectively promoting your valuable created & curated content.
Don’t just stick to the old social media posts and blog posts. Get the help of these platforms to modernize your content and promote it across all marketing channels – be it website, print media, social ads, Events, digital signages, and more.
These tools can help you save a lot of time & money on the creation of content by curating & displaying user-generated content marketing campaigns. Here are some best content marketing tools:
7. Content Performance Tracking & KPI’s
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For a successful content strategy, planning and execution are not enough. You need to go beyond that and measure the performance of your content as well.
Firstly, while planning, you should assign key performance indicators to your content and after the execution, you should measure and compare the actual content performance with the KPI metrics.
This will help you identify the gaps in your content marketing strategy and for the future, you can use that create a more impactful & better content strategy.
8. Address Engagement, Trends, & Formats
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With your content, it is important that you create the content that intrigues the users to engage with it and take further action. Engagement is a key metric that defines the success of any content marketing strategy.
To bring engagement, the first rule is to address the seasonal or existing trends that the consumers are interested in and you can do so with social listening. Also, you can leverage different content formats likes images, videos, texts, infographics, podcasts, and more.
Content format & trend diversity will help you engage the audience with your content and drive positive results through it.
9. Add CTA’s, Social Sharing, & Engagement Elements
How would you come to know if a person liked your content or not if you don’t have an engagement or actionable elements? That is why you should add Call-to-action buttons, social sharing buttons, and more.
These elements are highly impactful than you think as they instigate action from the users. This could immensely help you in increasing your social likes, comments, social following, content reach, user engagement, lead generation, and even conversions.
10. Leverage Storytelling in Your Content
People connect with stories. By weaving a narrative into your content, you can create a more engaging and memorable experience for your audience. Share success stories, customer testimonials, or even the journey of your brand. Storytelling adds a human touch and can make your content more relatable and impactful.
11. Optimize for Mobile Users
With the increasing use of smartphones, it’s essential to ensure that your content is mobile-friendly. From website design to the readability of articles, everything should be optimized for a seamless mobile experience. This will enhance user engagement and ensure that you don’t lose potential customers who primarily browse on mobile devices.
12. Invest in Video Content
Video content continues to dominate the digital landscape. Creating informative, entertaining, or inspiring videos can significantly boost your content marketing efforts. Whether it’s a product demonstration, behind-the-scenes look, or an expert interview, videos can convey complex messages in an easily digestible format.
13. Utilize Influencer Marketing
Collaborating with influencers in your industry can amplify your reach and credibility. Influencers can help you reach new audiences and add authenticity to your content. Make sure to choose influencers who align with your brand values and have a genuine connection with their followers.
14. Regularly Update and Repurpose Content
Content marketing is not a one-time effort. Regularly updating your content keeps it fresh and relevant. Also, consider repurposing existing content into different formats. A blog post can be turned into a podcast, infographic, or video. This not only extends the life of your content but also allows you to reach different segments of your audience.
15. Emphasize Personalization
Personalization is more than just addressing the reader by their first name. It’s about delivering content that resonates with the individual’s specific needs, interests, and pain points. Utilize data and insights to create personalized email campaigns, product recommendations, or tailored content experiences. Personalization enhances user engagement and can lead to higher conversion rates.
16. Focus on SEO Best Practices
Search Engine Optimization (SEO) is crucial for making your content discoverable. Implement SEO best practices such as keyword research, meta descriptions, and internal linking. Keep up with the latest SEO trends and algorithm updates to ensure that your content ranks well on search engines.
17. Encourage User Reviews and Testimonials
Encourage satisfied customers to leave reviews or testimonials. These can be used as valuable content on your website, social media, or marketing materials. Genuine reviews build trust and often influence purchasing decisions.
18. Measure and Analyze Regularly
Lastly, continuously measure and analyze the performance of your content marketing efforts. Use tools like Google Analytics to track user behavior, conversion rates, and other essential metrics. Regular analysis helps in identifying what’s working and what needs improvement, allowing you to make data-driven decisions.
Content marketing is a dynamic field that requires constant adaptation and innovation. By incorporating these additional tips into your strategy, you can create more engaging, relevant, and successful content. Always remember to keep your audience at the center of your efforts, and don’t be afraid to experiment with new formats and channels. Your content is a powerful tool to build relationships, drive conversions, and grow your brand. Make the most of it!
These were some of the best content marketing tips for your content strategy. These are not all but they should be your primary concern for content marketing.
You can also leverage new technologies and innovations in your content marketing and try to keep your content consumer-centric to increase its influence & impact.
Finally, don’t be hesitant to use content management tools and content marketing platforms like UGC platforms for perfect content marketing solutions.