Are your digital marketing skills stagnant and need a push? Well, good news my friend. One of the best ways to level up your game is to follow a handful of high performing digital marketing specialists.
Think about it, like most pursuits in life you need a mentor or someone to mirror. It doesn’t matter if we are talking about sports, business or even poetry! You need someone you can use as a baseline, bounce ideas off of, or straight up imitate before you are able to generate ideas of your own.
Thankfully, in the age of the internet, this is easier than ever. While you may not be able to sit down and extract ideas from them in person, but you can follow their blogs.
This is why we put together a killer list of digital marketing specialist you’ll want to follow:
#1 Full Stack Digital Marketer- Lorenzo Gutierrez
Who is he?
Lorenzo Gutierrez is a MBA that has more than 10 years experience in entrepreneurship, strategy, business marketing and sales. He is the founder of Lorenzogutierrez.net a digital marketing agency that servers multiple locations around the United States. To put that into perspective, most agencies only have the capacity to service one location.
What makes this fella impressive?
The list goes on forever, MBA turned high level digital marketer. Most folks with his level of education, would play it safe, get a job with a fortune 500 company.
Instead, he started an insanely successful digital marketing agency.
What you will learn from following this marketer?
Given his breadth of knowledge, you’ll learn a lot more than just marketing. He is one of the few marketers that take running a business seriously.
Think about it, what is the point of getting more leads if your business is not set up to handle the influx of new work? A true consultant does a lot more than simply run PPC ads, SEO, etc. They want their clients’ businesses to grow, in order to do that, their operations must be robust and be able to grow with their digital footprint.
When it comes to more geeky skills, he has more than 10 years experience in digital marketing. Offering skills from Content Marketing, SEO, PPC, and marketing strategy. To get proficient in anyone of these skills, you really have to invest in yourself. Get into the trenches, try them out, see what does and does not work. This only comes with years of practice.
Even better, he has put together a world class team to help him run each of his client campaigns. While one can be knowledgeable in the different types of marketing, you really need a mastermind to bring it all together. As a digital marketing strategist, he can move the pieces around like a Grandmaster in chess.
Content You Should Check Out: How to Build a Digital Content Strategy that Delivers Results
2. Content Marketing Mastermind – Bill Acholla
Who is he?
Bill Acholla started out just like the rest of us. He had the basic questions we all did:
- How do these pesky bloggers actually make a living?
- Is an Influencer a thing? How do you become one?
- How do you actually sell something on the interweb?
After blogging for most of his adult life, he figured out how to harness the power of content. Somewhere around 2011 he started offering his services to outside businesses.
What you will learn from following this marketer?
Not only does he “talk the talk,” he “walks the walk.” On many different occasions he produced content that generates an ROI, developers brand locally, and most importantly, helps people out.
After all, no one wants to read a bunch of nonsense, you need to be able to put together a content plan that provides value. If you can demonstrate that you are knowledgeable about your chosen subject matter, this is one of the few ways you can cut through the noise in a day’s marketing environment.
To put it mildly, by following his blog you’ll learn how to harness the power of content marketing. He has a lot of great information about how you can strategically, as opposed to randomly, put together great content to convert visitors into clients.
Content You Should Check Out: How to Dramatically Promote Your Blog Post and Rank Higher on Google (+ 3 Actionable Case Studies)
3. SEO Superstar – Chris Walker
Who is he?
Chris Walker has been dominating the SEO SERPS (the results when you type something into Google) for over a decade.
He has something few SEO consultants have, a track record and can demonstrate results. There are a lot of folks out there that will take your marketing budget, but few actually know what they are doing. Let’s face it, there are a lot of scammers out there.
What you will learn from following this marketer?
Quite a lot. He is one of the few bloggers (that knows what they are doing) that has a podcast, meaning you can hear him explain everything himself. There he shares a lot of trade secrets that any marketer can benefit from.
More importantly, you’ll learn the mindset behind SEO. Most people think you just fill in a few easy things in your Yoast SEO plugin, you could not be anymore wrong. At this point in the game, SEO is a full time job. To be the best of the best, you gotta be in the game full time.
Content You Should Check Out: 3 Tips to Quit Your Job and Freelance Full-Time
4 – Scott Moses – Foreign Markets Expert
Who is he?
Scott, often referred to as “King of the Nerds” by his fellow marketing brethren. Mostly for his ability to learn complex technical skills and foreign languages. This mad man learned to speak Mandarin Chinese before even starting his marketing career.
What you will learn from following this marketer?
Mostly, how to analyze markets that do not speak English as a first language. There are a lot of tricky aspects to take into consideration before entering into a non-English speaking market you know little about. From how we understand it, it is very easy to invest quite a lot into a market that doesn’t have any chance of a ROI.
His first site, I Know Wang (meaning I Know About The Internet) became well known within marketing circles because of his ability to dominate markets most marketers would never even consider going after.
What is interesting about his approach is that he takes proven marketing methods in English and applies them to different markets. For instance, if you have a PPC campaign that is working in English, it is not unrealistic to apply to the same approach in Spanish.
After all you have already figured out something works, you could simply reapply it in a different language. If you think about it, most marketers, once they have ‘tapped out’ a marketing channel, generally speaking they will learn something completely new. For example they might take on learning Adwords, Facebook Ads, etc. Whereas, Scott always finds a way to reinvent what he already knows how to do.
Content You Should Check Out: WordPress 中文 – A really great example of how you can apply what’s working in English, to a different market.
5 – Nix Lee
Content Marketing Specialist
- 15 years of experience in digital marketing, worked with some of the biggest brands in the world like Nestle, KitKat, Ford and many more
- Co-own a million-dollar digital agency, and grew the business from 5-figure to 6-figure revenue per month and sold it.
- Coached and consulted on business strategies and digital marketing implementation
- Nix is the co-founder, and Partner of Spine PR, one of the fastest growing media and content marketing agency in Malaysia. He also heads a local digital agency called Spine Interactive
- Nix started Spine PR with the goal of empowering businesses to thrive in the digital space. What started out as a passion in empowering others digitally has evolved into the fastest growing content marketing agency
- Since the company’s inception, Spine PR has a 100% growth year to year for 5 years straight, and has helped over 700 clients to grow digitally, ranging from small businesses to Fortune 500 companies. Nix aims to push Spine PR to be the top content marketing and media agency in the world over the next decade.
- Nix continues to serve by mentoring and teaching entrepreneurs to keep delivering awesome services and products. He believes entrepreneurship is the best way to make a sustainable, massive, positive impact.
Join his private group at
facebook.com/groups/spinepr
6 – Eric Lancheres
Eric’s story is really simple, he was a full time affiliate marketer running over 45 websites that were devastated by a Google algorithm update almost a decade ago. Determined to figure out what went wrong, he went to work and started testing the Google algorithm to recover his sites. He spent over a year testing to no avail until he had his first breakthrough and was able to recover all his websites.
He started to help others recover their website and soon enough, he shifted to teaching and coaching SEO full time. Since then, he’s helped numerous 6 and 7 figure businesses recover their traffic after Google algorithm updates and he helps agencies deliver faster results for their clients.
Now he focuses on highly competitive international terms and runs an SEO community called Traffic Research. “Official summary” He is credited with being the first SEO professional to discover the solution to the Panda & Penguin Updates that crushed thousands of businesses.
In his coaching, Eric has helped dozens of entrepreneurs become millionaires through his SEO consulting and regularly helps businesses raise their profits by 20-75%. Additionally, on his own, he’s created affiliate websites that sometimes generate up to 50,000 in a month, entirely on organic traffic.
These achievements have made him a featured speaker at Traffic & Conversion Summit, SEO Rockstars, & Internet Marketing Party
Eric’s passion is helping people succeed with Google, which is why he’s constantly in the trenches testing what works and creating new business success stories.
Final Thoughts
Leveling up your game is not an easy pursuit. It takes time, dedication and a lot of hard work. One way to fast track your learning process is to simply follow a couple of people who have been there before you.
Let us know in the comments below who your favorite Digital Marketing Specialist is?
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