Starting an eCommerce business is definitely not an easy task. Every successful eCommerce business is complemented with a unique marketing campaign that contributes to its success. So, if you’ve just started your little business, your next big step is going to be working on your marketing strategies to reach more people and bring your unique brand to light. However, because there is no fixed methodology for marketing campaigns, not all businesses will have a clear digital marketing strategy; thus, their businesses’ popularity doesn’t always reach its highest peak.

To avoid confusion, we’ve compiled a few tips that can help market your eCommerce business in the following guide.

Try to Think Like Your Customer

You want customers to buy your products? You have to know what they like. Understanding what your audience likes and dislikes, what they need, and what is popular on the market are all factors that will determine what type of products you’re going to display on your website. Maybe it’s cruel to stomp down on your brilliant ideas in favor of other, more generic options, but all eCommerce business owners should acknowledge that there are certain trends that consumers will always gravitate towards no matter how hard you try to promote your ideas. Just knowing this will be your very first step towards a successful marketing plan.

Utilize Google and Facebook Ads

One of the easiest and fastest methods to increase your brand awareness is by using Facebook and Instagram ads. The eCommerce marketing specialists at Upify explain that most people hear about brands via ads on Facebook or Instagram, then they search for the brand name on Google, so starting with Google and Facebook ads is a great way to go about your marketing campaign. After you set your Facebook ads, you can create Google ads to add conversions and bring people with purchasing intent to your website. You can achieve this by creating unique keywords that are related to your website and your brand and using remarketing to bring people who are in the purchasing phase back to your website.

Use Your Email to Convert Customers

Automated emails are one of the best methods to keep in touch with your customers. It is useful, as it helps you deliver certain content according to the information you have on those customers. It is also a great way to make them reconsider why they need your product or service. Emails also vary in their nature. For example, you will be sending educational emails at the early stages of your campaigns to your customers. The content should be informative, appealing, and engaging. You’ll then follow that with problem emails that showcase a certain issue, and the solution email details how your products or services help solve this problem. Once you put effort into creating automated emails with invaluable content, you’ll notice an improvement in your email list, and you will, eventually, create more leads.

Display Your Customer Reviews on Your Website

If there’s anything that increases brand trust, it is customer reviews. As we all know, customer reviews are an excellent method to increase your brand trust and convince more people to buy, but only if you place them and organize them correctly on your website. For example, displaying reviews above your products with a star rating is a good way to catch your visitor’s attention. Reviews are also the best way to increase your conversion rates (270%). In addition to this, almost 95% of people online make their purchasing decisions after they read the reviews, this step is an integral part of your marketing strategies. For web hosting reviews check out Web Host Ranking.

Upsell and Cross-sell Your Products

Upselling and cross-selling is a great method to get your customers to buy more products or more expensive items. Upselling means that recommending a high-end or a newer model of the product that they’re interested in. Shoppers, by default, are looking for the best products at the best price range, so unless they have budgetary constraints, recommending the newest model at a good price range will make them reconsider their purchase. Cross-selling, on the other hand, means recommending accessories to the product your customer is about to purchase. This also includes bundle deals, which will appeal to your customers, mainly because they are convenient.

These few tips should give you an idea of where to start with your marketing campaign. Remember to use the strategies that will work best for your business, because there isn’t really one method that can work for all eCommerce businesses. Also, make sure to consult a digital marketing specialist to understand which strategies will work for your business.

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Lorenzo Gutierrez
Digital Marketing Consultant
Lorenzo Gutierrez is a Digital Marketing Consultant and a certified Google Partner. He helps small businesses and corporations grow their revenue online. He does this by mixing passion, innovation, & expertise.