If you conduct your business online, you must keep up with the fast-paced SEO to remain on top of the competition. A well-optimized site will fetch you more and more traffic, resulting in higher conversions and more sales. There are methods you can employ to optimize your site and counter the cutthroat online competition in 2020. First, you need to understand your target audience’s problems and then customize content related to them. You must also align with the emerging SEO trends to avoid going unseen on the online platforms.

To dig deeper into the topic here is all you need to know about search engine ranking.

What Is Search Engine Ranking?
Search engine ranking refers to a process used by search engine algorithms to determine which position to place a particular content or a URL on the search engine result pages (SERPs). Your content must be well- customized to secure the top positions in search engines. According to SEO experts at AdInfusion.com, a well-optimized site can attract you more traffic, lead, and more sales. The ranking depends on the quality of the content, linking, page loading speed, and other factors discussed later in the article.
How the Search Rankings Work (Case-Google)
When a customer enters a keyword about a particular product or service on Google, the search engine uses its algorithm to sort through millions of web information about the product, starting with the most useful information to the least helpful information. The search algorithms use various factors to rank through the web information, including the relevance of the pages to the query, the quality of the content, the reputation of the content creator’s website, and the expertise, authority, and the trustworthiness of the sources (EAT) among others. Your site will only appear on the leading pages if you have met the above requirements of search engine algorithms.
Factors You Should Consider To Rank On Top Pages.
As mentioned above, search engine bots would consider various factors before ranking to position your site on search results. Such factors include:

1. A Functional Website

The search algorithms need you to have a website where they can easily crawl and assess the reliability of the information provided on the promotional content. For better ranking results, you should ensure that the promotional content’s information adds value to the customers and that it matches the information on the landing pages. To make the assessment simple, you should create your domain using a reputable website builder, a sitemap with listings of all your content, and a robot—Txt file to guide the search algorithms where they can find information about your site. The bots will compare the information on the website with the one on the promotional content and rank your site within seconds.

2. The Sites Loading Speed
Another essential consideration you should consider is the loading speed of your web pages. Search engines like Google would prioritize pages with an excellent loading speed to improve the customer experience. Your site will remain at the receiving end or even get penalized if it has a poor loading speed. However, you can use Google console for a startup if you can’t optimize it independently. The Google search console will analyze and update you on your site’s performance and speed. Alternatively, you can hire a third-party expert to optimize the place for you.

3. Optimized Content
As earlier mentioned, the search algorithms will usually analyze your content’s relevancy to the customer needs. To make the most significant impact, you should conduct keyword research before you customize your content. You should also ensure that the information contained in the ads is similar to the one on the landing pages to create and then use links to direct customers to your site. Use authority links to increase your visibility and broaden customer knowledge and, most importantly, avoid duplicate content to create a sense of originality. Experts attach a direct relation between the quality of the content and the increase in web traffic. You can be sure to win more potential customers with great content.

4. Mobile Optimization
Today, most people are using smart mobile devices to access information across the web. To remain loyal to the customers, the search algorithms draw search results from mobile-optimized websites first. As such, your page will remain unseen if it is not mobile optimized.

Better rank on search engine search pages can attract you more traffic, more leads, and more customers. You can achieve it by writing well-customized content, possessing a website, and upholding other factors discussed in the article. If you are not conversant with SEO-ranking, do not hesitate to hire an expert to do it for you.

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Lorenzo Gutierrez
Digital Marketing Consultant
Lorenzo Gutierrez is a Digital Marketing Consultant and a certified Google Partner. He helps small businesses and corporations grow their revenue online. He does this by mixing passion, innovation, & expertise.