Promoting your products and services is an important part of your business, no matter how small or big your company may be. This is how you increase people’s awareness of your existence and get them to come to you. Evidently, this will result in an increase in potential customers and an increase in sales.

There are various different marketing strategies available nowadays that any business can use to their advantage. The best way to promote your business effectively is to use more than one marketing channel, if possible. However, you should know more about the different channels available and decide what best suits your business and your marketing goals. In this article, we will advise you of the most effective marketing channels in 2020, that you may use for your business.

Social Media
Social media is one of the most increasingly popular methods to market your business. This is because there are many different platforms available that you can use to reach out to potential customers. Millions of people use social media on a daily basis, meaning that you can access these individuals at one click away. It is also a great way to maintain positive relationships with customers as you can actually interact with them through these platforms.

Email Marketing
Many people actually believe that this tactic is outdated – however, people continue utilizing their emails and this continues growing. Research does suggest that people are less likely to open marketing emails than text messages – therefore you must keep your emails short and concise in order to capture the customer’s attention. People often choose whether or not they would like to subscribe to emails, and you can send them information about promotions and offers and ongoing sales. This way they are very likely to visit your website and purchase your products.

Your Website
Your website is not always necessarily viewed as a marketing channel, however, this can really expand your clientele. This is how people will develop their first impression of your business, and first impressions are highly important – if someone does not like the look of your website, they are very unlikely to make a purchase. Focus on your website, create something simple, and with enough information for people to know what you offer and to encourage them to buy something.

SMS Marketing
This marketing channel is highly effective and its use remains on the rise. It is very difficult to find someone who does not currently own at least one mobile phone. Moreover, most people will use their phones hundreds of times every single day. This allows for SMS marketing to take place and businesses can actually reach out to a variety of different individuals. The SMS marketing pros over at messente.com/resources/guides/sms-marketing suggest you read expert blogs on this channel in order to fully use SMS marketing channels to your advantage. Doing this will increase your chances of promoting your business successfully.

Content Marketing and SEO
Search Engine Optimization (SEO) involves the procedure of increasing the quality and traffic to your website by making it more visible to others when looking up specific keywords online.

SEO strategy is immensely essential for every business, no matter how small. Nowadays, statistics show that over 80% of individuals will use the internet to find any services and products online, by looking it up on search engines, such as Google – SEO makes this much easier so that potential customers can find your business, as your webpage is more likely to come in the first pages of the search results.
Podcasts
More and more people are turning to listen to podcasts. People do not necessarily want to stop and read something, and podcasts allow them to listen to information on the go. The demand for podcasts is on the rise, therefore there is always room for more, and you can use this to market your business. You can use this platform to market your business. However, it is not that simple – you will need to make sure that podcasts are fun and interesting to listen to; otherwise, you will not hold the customer’s attention. You can, for example, develop a podcast where professionals talk about the overall industry and offer their own real-life stories. This is one of the best ways to keep people motivated to listen and potentially relate to the speaker’s experience.

Word of Mouth
People telling each other about products and services remain one of the best ways to market your company. You may think that you cannot ‘force’ people to tell others about your business but you are wrong! Firstly, you can provide people with great experiences, which will automatically make them want to tell others about it. Secondly, you can offer your customers some sort of freebies or discounts if they refer someone else to you. This will have a significant difference in expanding your customer base.

There are many different marketing channels available and not all of them may suit your business and your purpose. Read the information above, so that you understand more about different marketing strategies and ways to more effective ways to promote your business.

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Lorenzo Gutierrez
Digital Marketing Consultant
Lorenzo Gutierrez is a Digital Marketing Consultant and a certified Google Partner. He helps small businesses and corporations grow their revenue online. He does this by mixing passion, innovation, & expertise.