Getting it right with your landing pages will help your website actualize its goals, and there are several ways of doing it. Before diving in-depth, statistics from HubSpot indicate that websites that increase their landing pages to 15 up from 10 see an increase of 55 percent in their leads. Getting it right with your landing pages starts with understanding the ins and outs of making a result-oriented landing page.
Let’s focus mainly on an integral aspect viewed as the force behind a powerful landing page. Landing page-building tools define landing pages that can effectively initiate and realize the effects of digital marketing. Despite having several landing page-building tools, there are ways of narrowing down to the best, and that depends on:
- Competing websites
- Your target audience
- Other SEO factors
- Approval from experts
- Proof from present and past users
- Consider mobile optimization
Your competitors may employ all manner of strategies to stay ahead of the pack. Therefore, it is imperative to make sure you keep up with them or become better. When looking for those leads, you should have in mind that all other critical aspects of a result-oriented website must be religiously maintained.
When settling on a particular landing page building tool, your target audience must not wander too far from your mind. You want a landing page that appears friendly and one that captures as much information as possible. That eventually actualizes your goals. Should you be having any challenges related to this, working with an experienced expert will help you settle on the best tool.
SEO is the most crucial system that brings leads to your website, but once the visitors are there, the landing page connects them with your product or service. Therefore, if you are spending ample resources on your SEO, consider doing the same on your landing page optimization and specifically the tool you will use when coming up with the landing pages.
In today’s world, technology is widespread, and that has led to the rise of all manner of experts who make your work easier. Take coming up with a website; for example, developers give you valuable advice on the best landing page tool to work with depending on various factors. The advice proves beneficial, especially if you have minimal or no knowledge.
With numerous landing page tools out there, some work best depending on certain websites, depending on the goals. If not new, most landing page creation tools have been tried and tested, and the results might, to a great extent, help give you insight into how they have been performing. You get this crucial feedback from both website owners and users as well.
As of 2021, of the total world population, mobile users stand at 3.8 billion, this is a rise from the 2020s 3.5 billion users. This means more and more people use their mobile phones to access websites. Therefore, it is imperative when settling on a landing page tool to consider one that is compatible with mobile optimization.
Listed below are some of the best landing page creation tools you can use in 2021 and beyond;
Image Credit: unbounce.com
Unbounce is considered among the best and one of the most loved landing page builders in existence today. Unbounce is also known to have some of the most straightforward features. One of its most recognizable features is easily customizable landing pages depending on specific goals. This tool is also beginner-friendly and accommodates both intermediate and experienced users.
Another vital feature in Unbounce is the DTR. Keywords never remain constant, and the DTR helps you replace your landing page keywords from time to time. Another feature worth mentioning about this landing page creation tool is the dynamic text replacement tool.
Image credit: instapage.com
Sometimes you might find yourself working with a pretty tight budget, and the good news is, you can still work with a powerful landing page creation tool. Just like Unbounce, this landing page creator seamlessly allows you to customize or incorporate anything in and out of your landing pages. Once you are done, Instapage has an A/B testing feature. This helps you be sure of your landing page conversion rate.
Compared to Unbounce, which allows easy editing, Instapage has a much simple to use editor. This can be viewed as either a blessing or a curse, depending on how much you want to do. In a nutshell, Instapage will be best for you if you have a learning curve to go through but still need rapid results.
Image credit: launchrock.com
Having a startup in the pipeline doesn’t mean you can’t gauge the impact you will have online. This landing page is powerful enough to measure how your prospects or target audience will view your product or service. This tool is simple to use; all you need to do is pick a theme and customize your message or information.
If you can’t help but think about the pricing aspect of a landing page creating tool price, especially for one-time use, launch rock has one of the most friendly prices among all the tools.
4. 5-second test
Image credit: fivesecondtest.com
Take not more than five seconds and put yourself in your landing page visitors’ shoes. Would you stick around more than five seconds if the message of that page is not clear? Probably not. The 5 Second Test tool is designed to get feedback from a landing page if they can understand what is being said within the first five seconds.
Once you evaluate all the answers depending on the question that pops up on the visitor’s screens, you might consider keeping or re-evaluating specific content on the landing page or website.
5. User testing
Image credit: usertesting.com
There are numerous types of websites out there, and all have distinct landing pages. If yours are long and probably appear intricate, you can consider using the user testing tool. This tool helps you create a feature where those who visit your landing page can record their honest feedback on their experience after interacting with the website.
Image credit: landingi.com
Even to a beginner, Landingi is a very simple to use landing page creation tool, despite having numerous but useful features. If your landing page has processes that might appear long and somewhat tedious, this landing page creation tool also lets you automate. If you feel the need to streamline several but imperative landing page processes, Landingi has a feature that makes that possible.
You will be pleased to realize that with this landing page creation tool, you get to work with 100+ templates and seemingly endless icons compatible with various business needs.
Image credit: lander.com
They say cheap is expensive. In this case, I prefer to disagree strongly with that statement, as far as Lander is concerned. Despite being price friendly, this landing page creation tool comes with tons of valuable features at a friendly cost. This landing page creation tool saves you valuable time while actualizing or maintaining quality landing pages with an efficient drag and drop feature.
Besides being novice-friendly, Lander has, among others, noticeably friendly features such as text replacement, analytics, A/B testing, CRM, and email integration.
8. Lead pages
Image credit: leadpages.com
If you need to make bold statements on your landing pages, Leadpages is your go-to creation tool. Its features are unparalleled compared to the other landing pages. For instance: If you need your page visitors to make payments, it comes with inbuilt payment systems that make it easier for your web visitors to make payments.
As mentioned earlier, mobile use has been on an upward trajectory, which means more and more individuals use their mobile devices to access the internet. Lead pages have optimized themes that allow mobile device users to have a seamless experience on your landing pages.
9. Crazy egg
Image credit: crazyegg.com
The name may sound insane, but this is one of the most powerful tools out there; its working concept is simple. The crazy egg makes various sections of your website appear as a heatmap and effectively shows how visitors have been clicking and using a specific landing page or a webpage. This tool sounds intricate, but it is one of the most straightforward tools to use out there.
Its simplicity starts with you creating an account, and then you will need to copy and paste a unique code to your website, and just like that, you are good to go. Should certain aspects not impress you, you will have a clear picture of what needs to be done depending on the visitors.
10. Hello bar
Image credit: hellobar.com
Countless website owners have benefited by collecting emails and displaying messages on the hello bar. Noticing it is simple, it is a thin bar that appears at the top of a website, and it offers very minimally or no distraction to your landing page visitors. It can also relay short but vital messages to the readers, such as a discount or upcoming events.
Settling and working with the best landing page creation tool entirely depends on what you would like to achieve. The listed above are some of the most useful landing page creation tools out there. Should you face any challenges, consider consulting and working with an expert.
About the author
Rithesh Raghavan is the Director at Acodez, a Digital Agency in India, and the co-founder of Acowebs, an online store for eCommerce plugins. Having a rich experience of 15+ years in Digital Marketing, Rithesh loves to write up his thoughts on the latest trends and developments in the world of IT and software development.