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If you want to run a successful website, the first thing you need to care about is search engine optimization. For sure, it can boost your ranking in Google and drive traffic. However, this is a time- and money-consuming process that requires professional help.

But what if we told you that you can optimize a website on your own? Frankly speaking, it’s not a complicated task if you have access to effective SEO tools that do all the job for you. In fact, SEO instruments can reduce time and cost spent on website audits and development.

SEO tools can be used for both off-page and on-page optimization. In this article, we are going to consider the best instruments to optimize the content on your website and reach better conversions. If you want to learn more about top tools for finding the right keywords and creating high-ranking posts, keep reading!

⦁ Google Search Console

Google Search Console is considered to be one of the best site audit tools.
It provides automated feedback directly from Google on any issue your website might run into. Its overview helps to reveal potential problems with general website performance as well as particular URLs.

You can look for specific errors, such as pages that are not being crawled, issues with redirects, 404 error pages, or duplicate content in the Coverage section. There is also an option to submit a URL for a sitemap or request the removal of individual URLs by Google.

What’s more, Google Search Console lets webmasters examine a website’s performance according to the device type used for access (e.g. a desktop or mobile). You must know that Google favors mobile-friendly, so you can use this tool in order to address issues related to mobile usability.

Additionally, you can analyze your website’s external and internal link profile as well as explore ranking keywords. In case you face any security issues, Google Search Console will also detect them and alert you. Sounds quite good as for a free tool, doesn’t it?

⦁ Screaming Frog

One of the most valuable features of Screaming Frog is its log file analyzer that can provide detailed insights about what Googlebot is doing on your website. This part of SEO is very important but often overlooked by webmasters.

With the help of Screaming Frog, you can upload your server log files and examine them according to different criteria. For instance, you can detect the URLs that have already been crawled by bots or identify files that are not being crawled. What’s more, this SEO tool can find bots that may slow your website performance.

⦁ Ahrefs

Ahrefs is usually preferred by SEO specialists because of its largest website crawler after Google. This SEO tool is famous for its backlink profile consisting of 16 trillion links that are crawled every day.

Ahrefs allows users to create unique content with the help of its keyword explorer. You can find relevant keywords that will bring your articles to the top of search engine ranking and drive traffic. High-quality content is essential to get organic traffic, so apart from keywords, it’s important to choose the right topic, wording, and writing style. One of the best ways to get writing help for your website is to enquire some students about ‘paper help for hire‘ they use while studying. Young people often turn to services that complete essays or assignments for them, so you can also ask professionals to create an article following the recommendations for SEO content. Ahrefs allows you to get a deep understanding of how your content is performing and what its areas of improvement are.

Although Ahrefs is a complex tool, its interface is very easy to use. Also, visual data representation makes the information look simple and understandable.

⦁ Woorank

Woorank is an excellent on-page SEO checker that allows you to explore a comprehensive range of issues. Those who have a very limited budget can use its free version that offers many features.

Woorank can detect such issues as too little length, poor meta-description, and bad headings. This SEO tool can also analyze keywords, image alt tags, and links on the page. Subscribers have access to a keyword research tool as well.

What’s more, you can check your robots.txt file and the validity of your sitemaps that are vital for the website’s ranking. Apart from that, Woorank examines trust indicators, structured data, and asset use. Another great feature is the estimation for links and traffic.

Final thoughts

As you see, SEO tools can significantly facilitate the optimization process. They can enhance the performance of your website and bring higher conversions to your online business. Hopefully, such benefits encourage you to try some of the top SEO instruments mentioned in the article.

Bobbi Sanchez
Bobbi Sanchez is a content writer and SEO manager. He creates articles for top-ranked websites and brings value to thousands of readers. Bobbi realizes the importance of a website’s optimization, so he chooses only reliable tools for this purpose, some of which are listed above.