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Lorenzo Gutierrez

Digital Marketing Consultant

Storytelling: How to Create Stories Everybody Wants to Read

T: Storytelling: How to Create Stories Everybody Wants to Read
D: Crafting an exciting plot seems to be easy only until you actually start writing it. Here is a set of tips to help you create an involving story.
Storytelling: How to Create Stories Everybody Wants to Read
One can spend years learning the ways and mechanics of influence on the audience perfectly. The other choice is to learn storytelling – the art of telling a story – once. Actually, the key concept of the entire discipline is almost as old as the entire humankind. Nevertheless, it got distinguished as a separate skill pretty recently.


It is a skill that everyone might find useful. It will suit a writer willing to create a bestseller of any genre. It will come in handy for a businessperson presenting a new idea to investors. A student willing to learn how to write creative assignments perfectly and to stop reading edubirdie reviews and other likely articles to find academic experts online will also appreciate what storytelling can give.


If you are one of the people somehow influencing others via your speeches or texts, the following storytelling tips are for you. Try to memorize them well to make your stories even more exciting!
And… Action!


A reader in 2021 is overloaded with text, sound, and visual data by default. So, it’s not profitable to give them long introductory chapters to go through. The very first words of your story should start an action at once.
You’ll have your time to describe your hero, location, and situation later. But you need to fascinate a reader, a viewer, or a listener within the first paragraphs or seconds of your artwork. Regardless of the story you create, there are simply too many competitors fighting for the audience’s attention at every moment.
Details Matter
A simple style and fast-paced action are crucial to hook the audience. That’s the first stage of your story. To keep that attention for a long time, you’ll need something different. Your solution here is to create a real, trustworthy and bright story.
Details will save the situation here. For instance, describing a bright feature of a main character’s personality or appearance will cut it. On the other hand, you may want to go in for a couple of details about the scene’s place. Help the audience feel the sounds, shapes, and smells of the place to let them go through the story physically. Still, you should keep in mind that an overdose of details per page will rather spoil the reader’s attention.
A Conflict is an Engine
A conflict is a key element when writing a story. It’s a core clashing two and more pieces to forge something new. A conflict with another character, the environment, or inner doubts creates an imbalance in a hero’s life. That’s an exciting trial for the audience to watch. Make sure it will be intriguing for them to find out who would win in the end.
A Hero Shouldn’t Be Perfect
There was a time when idealized heroes were the leading instruments to impress the audience and capture their hearts. Nowadays, there’s one thing for you to remember once and for all. That time of perfect, flawless characters is long gone.
In 2021, the audience is interested to see heroes who are regular humans with their weaknesses and strengths, advantages, features and lacks. If your story is about a product or service, here’s a tip: try not to be afraid to show its disadvantages on top too much. That’s how your story becomes realistic, and the trust of your audience increases.
Personality is a Storyteller
People read and listen to stories to get emotions. The best emotion generators are persons. That’s why your story should have human heroes in it, even if you want to tell about something inanimate.
In fact, you can humanize inanimate objects and even happenings, give them personalities and character features just like ancient people did with their gods. Then, the point is to show how that character passed through their way, how they changed themselves or someone else. And finally, let the reader know how they got the deserved punishment or reward.
Don’t Tell, Show
That sounds like a cliché. Well, it is a cliché, but it’s the quintessence of storytelling. Professionals know they should write or speak with images and impressions, but not the facts themselves.
Show what your hero feels, make the reader, watcher, or listener perceive the events in the way your character does. The true storytelling masterpiece is about making the audience’s mind work to imagine a picture. That’s how you create a strong connection between them and your story.  
To Conclude
A good story is involving the reader from the very beginning. It creates a trustworthy reality around them, tells of a personality that passes through trials and hardships to change. A story speaks with images, visuals, and natural, understandable elements.
Storytelling rules work for printed and digital texts, oral speeches, presentations, pictures, and videos equally well. Keeping up with the tips above will help you create unforgettable stories for any audience regardless of the media format you use.

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Lorenzo Gutierrez
Digital Marketing Consultant
Lorenzo Gutierrez is a Digital Marketing Consultant and a certified Google Partner. He helps small businesses and corporations grow their revenue online. He does this by mixing passion, innovation, & expertise.