The restaurant industry is one of those that suffered the most during the COVID – 19 pandemic. But now the lockdown and most restrictions have been lifted, the foodservice industry has started its usual business operations. However, restaurants are now facing other challenges like a sudden increase in competition.
Customer preferences also seem to have changed during the pandemic. Most people prefer ordering online and getting home deliveries than dining out in recent times. That is why it has become necessary for restaurants to improve their online visibility and rank higher on Google searches.
There are a lot of effective ways to boost your restaurant’s online visibility. You can pay for ads, partner with services, or find referral options to gain more online traffic. You can also consult professional companies like PNDigital that provide comprehensive SEO and digital marketing services. But if you want to put in efforts to maximize your restaurant’s visibility on search engines, these are some tips for you.
Have Predefined SEO Strategies
You need to define your Seo strategy before you jump into a pool of software, platforms, and marketing channels. It will also help you to overtake your competition and provide a faster way to drive productive traffic to your website.
The first thing you should do is to define the geographic area where you want to operate. You should include the locations where most of your customers live or work.
Next, you should try to find the right keywords and terms that your target audience might use to find local restaurants. You can use Google Analytics to create buyer personas and then use keyword research tools to find the right terms or phrases.
Your target audience might be using generic terms like “restaurants” or location-based phrases like “restaurants in New York.” Try to find both generic keywords and those with a geographic focus to optimize your SEO efforts.
You can also try using niche keywords like “romantic rooftop restaurant” or “Mexican restaurant in New York” that are specific to the unique features or cuisine of the restaurant.
Dominate Local Searches
If you want to dominate the local searches, you should start by claiming your Google My Business account. Also, try to claim similar listings for other search directories relevant to local searches. That includes directory sites specific to the restaurant industry, such as Yelp, Trip Advisor, GrubHub, etc.
Some tools on the internet can help you find out the directories and external sources that can help your restaurant website reach your target audience. Make sure that the details like name, address, phone number, etc., are consistent and accurate across all the directories and external sources.
They should also match your contact page, or it may create mistrust among your target audience and search engine bots.
Use Social Media Platforms
You may have heard that the impact of social media platforms on SEO is quite debated. However, engaging with your consumers on social media can drive them to your website. Social media is much more than a tool to advertise various aspects of your restaurant. You can also use these platforms as touchpoints to your customers’ journey, experience, and expectations from your restaurant.
Your social media presence can also correlate with your search engine presence through content and engagement. You can also align your brand’s popularity on social media platforms with Google reviews to drive the SEO pillars. Make sure that you engage with your existing and potential customers by answering reviews and engaging in conversations related to your brand.
Create Unique Content
Whether you have a single location or a multilocation chain, you have to engage in content marketing to optimize your business visibility. Make sure you stand out from the competition by creating unique content that can engage your target audience effectively. Creating and publishing helpful content on a website can prove valuable to prospective customers as well as work as an effective marketing channel.
Content does not necessarily refer to written articles and publishing them on your business website. You can also include your menus, upcoming promotions, and recipes. You can publish them as photographs, videos, or graphic illustrations. However, make sure that you optimize each content with the relevant keywords.
You can optimize the SEO-related aspects of your photographs and videos as well to help with search engine results. For example, you can include the relevant keywords on the alt text that accompanies your images. Videos can have captions or transcripts that contain the terms and phrases to help your restaurant name appear higher on search engine result pages.
Apply On-Page SEO
Many restaurant owners tend to ignore the best practices of on-page Seo. We suggest that you find the details of on-page indexing techniques and apply them to your website. Indexing will ensure that search engines can learn the existence of your restaurant’s website, and SEO optimization will help in better ranking.
On-page SEO optimization means that you have to include the relevant keywords in the URLs, title tags, meta descriptions, and headings apart from your content. We mentioned earlier that image alt text attributes should contain the right keywords. You can also set up the Google search console to find out any errors with your website.
Whether you want to have more dining customers or maximize your deliveries, you need to optimize your website SEO. These are only a few aspects of SEO optimization.
You can experiment with many other techniques and strategies to find the ones that work best for you. You should also make sure that you implement your SEO strategies to optimize their restaurant’s mobile website as well.