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Online presence in this era is critical to make your brand be in the consideration set of your target audience.

Does having a website only count for your brand’s visibility? It is certainly the first step. But, having a website without optimized content is like opening a shop with the shutter down.

The optimization can happen on different fronts, be it by putting the right keywords in your website’s URL, title, or description. A functional and active set of social media handles compliments the process.

Content Is the King

Putting up high-quality content is crucial for pulling traffic to your website. It plays a vital role in search engine optimization. Search engines have an affinity towards high-quality content than low-quality ones.

You may place keywords in strategic places of your content, like the title, URL, and text description. Optimized content can help you get traction among similar businesses in the target geography.

It might seem like a lot of things are happening at once. But putting the right pieces together can help you win the battle. Also, if you can not do it on your own, you can opt for a search engine marketing consultant to guide you through the process.

High-quality content can also bolster your reputation. If you can grab their attention through the content and deliver them what you show, they will stick to you for a long time.

You may place the social media buttons next to your content to facilitate easy shareability. Higher the shares, the higher the number of inbound links, which increases your score for the search engines to pick. 

Visual content has the highest impact. It can persuade your customers to click on the page or take action as indicated. You should share images of the locality, the business premises, and the product offerings.

Optimizing the images is crucial. Google is a great search engine, but it cannot still read images. Hence, use image descriptions with keywords and alt-tags to describe and categorize them. It increases the chances of discovery of your products online when someone looks for them. 

Social Media 

Create social media handles across the social networking platforms. You can post regular updates about your brand, propositions, USP, offerings, and clients. Billions of people use the site Facebook, so missing out on it is not advisable.

Also, a few of the social networking sites allow you to sell products and services directly to your end consumers. List all your products on these pages and set up easy payment options to convert site visits. You should provide every detail relating to the products and services you are putting on sale. 

Organizing contests and gratifying your customers and followers increase brand interactions and help build customer loyalty. If you can make your online customers happy, they will help spread the word about your business and help build goodwill. But if the other way round is true, it can be devastating for your brand. 

High on Appeal Website

To increase the visibility of your website, use keywords in the headlines, descriptions, and URLs. Apart from these, you also can create the maximum backlinks possible. Backlinks lead people to your website from someone else’s website. A gripping content or video will attract more backlinks.

Search engines consider backlinks as validation tools. The higher the number of backlinks, the higher are your chances of getting picked by the search engines based on relevancy.

A long purchase route and navigation period will lead to higher dropouts. You should ensure that you do not make the process too complex to navigate to the cart. Try not to overwhelm them with too many choices. 

Put your contact information clearly, preferably on the homepage or under the Contact Us tab. A business with a proper mailing address and contact numbers increases the trust quotient in your customer’s mind. Hovering for more than 10 secs to find the contact details is not ideal. 

Speed is everything in this era. A page, which takes forever to load, will see higher dropouts and also a fall in the affinity of the brand among the customers. Lag in loading can be because of a host of reasons:

  • Server space and specifications
  • Presence of large animated flash files
  • Large high-resolution images that are not optimized, or
  • other factors

The use of mobile devices has increased significantly in the last few years. You can make your website mobile-friendly. Plan to optimize your website for mobile devices if you want to stay competitive.

So to increase your brand presence online and your product’s reach – optimize your website and content. Regularly post on social networking sites and be relevant to your audience. You may follow the above hygiene factors and can get a boost in your sales.

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Lorenzo Gutierrez
Digital Marketing Consultant
Lorenzo Gutierrez is a Digital Marketing Consultant and a certified Google Partner. He helps small businesses and corporations grow their revenue online. He does this by mixing passion, innovation, & expertise.