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Google’s John Mueller recently stated that outreach link building is permissible as long as it’s within limits. What Mueller said is that as long as you create quality content, you’ll get natural links. While he didn’t emphasize outreach or link building, he did affirm the value of outreach link building.

Link Building is considered among some of the most critical components of website marketing. Google algorithms look for a particular website’s backlinks to analyze how the pages are connected and in what ways. Backlinks are, therefore, essential metrics for SEO.

This is why many websites pursue link-building activities and hire specialized SEO services like Hybrid Traffic. Such services make the process of getting quality linkbacks easier with their years of expertise and knowledge. Here’s the basic understanding of what link building is and how to get linkbacks.

Understanding Basic SEO

Before approaching the concept of link building, one must understand the broader picture of SEO. Search Engine Optimization takes place on your website as well as outside of it. Here are the ranking factors involved in both onsite and offsite SEO. 

What Affects SEO Rankings?

Onsite SEO

As the name suggests, this is what you do on your website to optimize it for search engines. Onsite SEO allows search engines like Google to crawl your website and know what your website is all about. 

Onsite SEO involves having a mobile-friendly layout, faster loading time, and cohesive information that’s easy for search engines to crawl. Quality content with clear headings, relevant keywords, and visuals will help boost your onsite SEO.

Offsite SEO

Once your website is at its optimal state in SEO, you can start looking at offsite SEO avenues to boost your search engine rankings. One of the best ways to improve your offsite SEO is link building. Any reference, link back, and recommendation to your website will enhance the credibility of your website and boost ranking. Let’s take a look at how link building helps with search engine ranking.

How Link Building Ensures Higher Rankings?

To understand this, you need to know that Google is built on an algorithm called PageRank. This algorithm is a tool that checks the quality and quantity of the backlinks pointing towards a particular website. 

While many SEO experts consider PageRank to be dead, Google has confirmed that it’s still very much a ranking factor. This has been proven by the apparent correlation between a page’s ranking and the number of backlinks. 

Easy Ways To Get Linkbacks to Your Website

It must have become clear by now that backlinks are essentially other websites endorsing your page. This, in turn, demonstrates your page’s authority to Google and pushes your page higher up in the rankings towards the top of the SERP. 

The closer you’re to the top of the Google search page, the higher the organic traffic will be to your website. A study revealed that the top page on Google has 380 percent more backlinks than other pages on the SERP.

Pretty sure you’re pumped by now to build quality backlinks and gain higher domain authority. Here are the top five proven strategies to boost backlinking to your page.

Create Shareable Content

Bear in mind, if the content on your page is sub-par, no genuine and quality website likes to backlink to pages that could potentially harm their rankings on a search engine. Therefore, it’s crucial to create content that would compel more prominent websites to share to support their content.

The best way to do this is by creating original data-backed stories, thought-leadership articles, expert interviews, and complete guides to niche topics. Any content that helps websites with higher domain authority fill gaps in their range can get backlinks.

Broken Link Replacement

This is a gray-area strategy but works exceptionally well for backlink building. You have to use a broken link checker tool like the one offered by Ahrefs to find the broken content links on your competitor sites. 

Once you have identified a broken link, run that link through a backlink checker tool to find how many websites are backlinking to that particular resource. Armed with this knowledge, you can now create a piece of content that substitutes the original resource’s content. You can then content all those backlinking websites to offer your article as a replacement. 

Guest Post Writing

This is one of the prevalent strategies to generate backlinks and is used by almost every single SEO professional that exists. The best part about guest posts is that they give you the chance to build your persona online as an authority on a niche topic besides building backlinks. Guest posts also let you penetrate the other website’s audience and showcase your brand to the world. 

Influencer Outreach

It’s 2021, and influencers are everywhere! SEO professionals are banking on influencer outreach these days to bolster their backlink strategy. This is done by reaching out to influencers in your niche and offering them free products or remuneration in return for a backlink on their website and social media pages. 

Since these influencers are followed by thousands and thousands of followers, who in turn are likely to bring organic traffic to your page.

Link Exchange System

This is one of the newer strategies adopted by SEO marketers, where websites exchange links to reinforce their backlinking efforts. Websites often prefer this with similar target audiences but not direct competition with each other. This is a classic example of you scratch my back, and I scratch yours, and it works great.

In a nutshell, link building is crucial for pages that are not hitting the mark when it comes to search engine rankings. While link building is complex, it’s not impossible. With a bit of effort on your part, you can have a healthy base of backlinks pointing to your website that will boost your page rankings.

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Lorenzo Gutierrez
Digital Marketing Consultant
Lorenzo Gutierrez is a Digital Marketing Consultant and a certified Google Partner. He helps small businesses and corporations grow their revenue online. He does this by mixing passion, innovation, & expertise.