Doubtlessly, creating a strong online presence is the need of every business today. Whether you own a small business, a mid-sized agency, or a big organization, an impactful online presence is crucial for all. Having an impressive brand presence in the digital marketplace not only helps you increase your brand awareness but also enables you to expand your customer base, which ultimately leads to more sales.
Wondering, how to improve the online presence of your business?
Well, you need to understand that setting up a professional website is not enough to establish a solid foothold in the digital space. In order to grow your business in the digital landscape, you need to focus on digital marketing.
Undeniably, getting more customers is the ultimate goal of all businesses. Well, you can accomplish your business goals with the help of digital marketing. Digital marketing is one of the best effective ways that can help you improve your brand awareness, boost website traffic, and increase sales. If performed strategically, digital marketing can help you propel your business to new heights. Digital marketing involves several marketing techniques that you can use to take your business to another level. Content marketing is one of the most effective online marketing techniques that can help you reach your targeted audience, increase engagement rate and improve brand recall.
You may have heard this phrase many times – “Content is king”. Honestly, content plays a very important role in online marketing. In simple terms, content is like a building block in the process of creating brand awareness, increasing website traffic, and generating quality leads. Content has the power to attract your targeted audience and drive them to your website. According to experts, the success of marketing efforts depends on the quality of content you create. Creating and marketing unique, interactive, and engaging content helps you develop trust in your potential consumers and increase returns on your investment. Do you know that more than 70 percent of B2B marketers are actively investing in content marketing? Certainly, content marketing is a great way to promote your offerings and convert your business into a brand.
What exactly B2B content marketing is?
B2B content marketing is a strategic approach that involves the creation and distribution of quality content to increase brand awareness, boost website traffic, strengthen and develop brand affinity, and generate leads. If performed correctly, content marketing can help you drive resounding success for your business.
According to a recent survey report, 93 percent of B2B companies say that content marketing helps them to generate more leads. This clearly shows the importance of content marketing for B2B businesses. So, if you have not incorporated content marketing in your overall marketing strategy, then you are losing an incredible opportunity to build your brand.
What are the benefits of B2B content marketing?
Increases Website Traffic
Having relevant traffic on a website is crucial for all businesses. After all, the more visitors you have on your website, the more opportunities you will get to increase your customer base. A goal-oriented content marketing strategy can help you entice your targeted audience and drive them to your website. Clearly, content marketing is an amazing way to increase relevant traffic on your website. However, creating quality and relevant content is the key to achieve desired results in content marketing. Whether it’s through social media content, blogs, emails, or white papers, the content you create showcases who you are and what you offer! So, focus on creating informative and interactive content for marketing.
Improves Conversion Rate
Unquestionably, quality traffic is crucial to increase your brand’s visibility and awareness. However, your ultimate goal is to generate more conversions, right? Well, content marketing can help you improve your conversion rate and boost the ROI of your business. Though, the quality of content and time of distribution plays an important role in the process of successful content marketing. Creating relevant content and delivered at the right time helps you build trust, strengthen the relationship with your prospects and increase conversions.
SEO and content are interlaced and crucial pillars of digital marketing strategy. If you want to keep your business ahead of your competitors, then you should incorporate content marketing in your SEO strategy. SEO and content together not only help you get your website ranked on the top of search engine result pages (SERPs) but also expand your customer base.
Builds A Positive Online Reputation
A good online reputation means more business opportunities. In this highly tech-savvy world, a positive online reputation is essential for all businesses. Do you know that 81 percent of people check the online reputation of a brand before making any buying decision? Thus, it’s imperative to focus on managing and improving the online reputation of your business. Well, content marketing can help you build a positive online reputation for your brand. With the help you content marketing, you can create, publish, and promote positive information about your business. In this way, you can entice your targeted audience and develop trust in them.
Why Should You Hire A Professional Content Marketing Company?
Content marketing is one of the most effective but competitive online marketing techniques that have the potential to scale your business to new heights. In order to reap desired results from content marketing, you need content marketing experts.
A content marketing company has a team of professional content marketers that understands your marketing requirements and provide effective content marketing solutions. There are many content marketing agencies out there! Are you looking for the best content marketing company for your business?
Top 10 B2B content marketing agencies that you can hire to build your brand:
Lorenzo Gutierrez Digital Marketing is a leading digital marketing company with offices in San Francisco and Los Angeles, California. The company aims to provide result-driven digital marketing solutions that help businesses grow their revenue. Founded in 2008, the company specializes in providing a comprehensive range of digital marketing solutions including search engine optimization (SEO), social media marketing (SMM), content writing and marketing, web design and development, PPC management, digital strategy, reputation management, email marketing, and conversion optimization. By partnering with Lorenzo Gutierrez, you can reap incredible results for your business.
Goodman Lantern is one of the best content writing and marketing companies that provides cost-effective content marketing solutions to help you build trust, boost engagement, and increase conversions. Founded in 2014, Goodman Lantern operates from offices in New York and London to help businesses establish a strong presence in the digital marketplace. They have an expert team of content writers and marketers that understand your marketing requirements and provide solutions to help you increase your sales and boost the revenue of your business. From senior ex-journalists, SEO experts, content strategists, digital marketing champs, to agency veterans, they have a complete team of marketing professionals, focused towards providing data-driven content marketing solutions for businesses.
Tarika Technologies is a performance-driven content marketing agency in the United States that provides a comprehensive range of content marketing solutions to help businesses grow substantially. They have a dedicated team of content writers and marketers who understand your marketing requirements and develop a content marketing plan to help you gain a competitive edge in the digital space. From content creation to distribution, the team of Tarika Technologies takes care of all the things required to shine your business in the digital era. The company aims to provide solutions that can bring desired results for your business.
Fractl is a top content marketing company in the United States that offers smart content marketing solutions to help you increase your brand awareness, increase website traffic and boost sales. The company has an expert team of creative writers, content marketing consultants, marketers, and data-driven strategists that work on the latest content marketing trends to help you grow your business and build your brand. The thing that makes Fractl unique is its holistic approach. From start-ups to Fortune 500 giants, they have worked with a variety of businesses and helped them get the results they want. Some of the notable clients of Fractl are Care.com, Discover, Paychex, AutoNation, Fanatics, ADT, Indeed, Avvo, Porch, DirecTV, and more.
Single Grain is the best conversion-driven content marketing company that provides content marketing solutions to drive persistent growth for businesses. The expert content marketing team of Single Grain designs and executes agile content marketing campaigns that help you take your business to the next level. Being the best content marketing company, Single Grain aims to provide personalized content marketing solutions that drive real results. Some of the notable clients of Single Grain are Alexa, Uber, KitchenAid, Crunchbase, TurboTax, Khan Academy, Fujitsu, Amazon, Airbnb, Random House, and more.
Brafton is a Boston-based content marketing company that offers professional content marketing services including blog content creation, eBooks & white papers, infographics, and asset design, video production, case studies & website copy, and newsletters & email copy. They have three additional offices in Chicago, San Francisco, and London. More than 200 content marketing experts work in Brafton to provide effective content marketing solutions that help businesses nurture leads and cultivate customer loyalty. Some of the notable clients of Brafton are Jagged Peak, Tab Bank, Escoffier School of Culinary Arts, General Financial, and more. Apart from content marketing, Brafton also specializes in search engine optimization (SEO) and social media marketing (SMM). The company helps you build a strong presence of your business in the digital marketplace.
Eucalypt Media is the best content marketing company headquartered in Scarborough, Maine. Founded in 2007, the company provides result-oriented content marketing solutions to help businesses get more traffic, leads, and sales. They have a team of professional content writers and marketers that develop and devise a unique approach to provide data-driven content marketing solutions. Whether you are new to content marketing or an experienced player who needs support, we provide personalized content marketing solutions that help you accomplish your business goals. Some of the notable clients of Eucalypt Media are Instore, The Atlantic, and Colby College.
The Content Bureau
The Content Bureau is a premier B2B content marketing agency that creates creative content and promotes it to help businesses connect with their targeted audience and increase sales. This is a women-owned content marketing company that can help you accelerate your business growth. As an experienced content marketing company, The Content Bureau believes that every business is unique and requires unique content marketing solutions. Their professional team of content marketers listens to client’s requirements and provides goal-focused content marketing solutions. Some of the notable clients of The Content Bureau are PayPal, Adobe, Unilever, Microsoft, Atlassian, Royal Bank of Canada, American Express, Magento, Cisco, ADP, Magento, and more.
LookinLA is a full–service content marketing company in Los Angeles that provides exceptional content marketing solutions to transform your business into a brand. The company understands the importance of having a strong online presence for businesses and provides professional content marketing solutions that not only improve your online presence but also expand your customer base. Their team follows the data-driven approach to deliver promising results. Some of the notable clients of LookinLA are SmartCleanse, California LightWorks, ROKiT, Coherent, PeopleG2, StoryBikes, Spinlister, and more.
Volume Nine is one of the best B2B content marketing agencies in the United States. The company provides coat-effective content marketing services to help you reach your targeted audience, increase website traffic, and boost sales. They have a team of content writers that crafts compelling and valuable content to attract your targeted audience and increase your engagement rate. With Volume Nine as your content marketing services agency, you can expect desired results for your business. Founded in 2006, the company helped so many businesses to increase their brand exposure. Some of the key clients of Volume nine are Backcountry, Vitamin World, Volkswagen, Aspen Snowmass, and more.
In the Nutshell!
Content marketing is essential, but it needs experts. If you want to take your business ahead of your competitors, then you should hire a professional content marketing company for your business!
Sachin Agrawal is an Enterprise Architect and heads up Business & Technology at Tarika Technologies. He carries expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling his technical ideas into creating innovative solutions, he is a practitioner of Haidong Gumdo and at his leisure, taps the Cajon and strums his Guitar! You can connect with him on LinkedIn.