Seven Best Things to Know Before Starting a Career in Marketing After College

As a marketing student, have you ever wondered how you would start your career after college? While there might be many opportunities out there, you should also know that the competition is fierce too. 

Aside from studying hard to get good grades, you should also start thinking about your future. To help you out, there are the seven best things you should know before you start your marketing career after you graduate. 

Work on your communication skills

No matter what type of marketing career you would like to pursue, communication is key. Whether you want to go for a career that deals with basic marketing strategies or something more modern, you need to know how to communicate well.

When it comes to communication, always start with the basics. Spend time talking to different kinds of people from all walks of life to exercise your verbal communication skills. 

You can also hone your written skills by writing different types of papers as part of your coursework or even in your free time. Communicate as much as you can so that you will do it confidently when it’s time to meet and impress the people who will decide whether they will hire you or not. 

Get a lot of hands-on experience

It will also be very helpful for you if you can get plenty of hands-on experience even while you are still in college. You can apply for a summer internship in a company’s marketing department, volunteer for a marketing role in a non-profit organization, or even offer to create a marketing plan for a local business.

When you’re done with college and you start applying to different jobs, you can add these experiences to your resume or marketing portfolio. These experiences will be your stepping stones toward your first real job.

Research the requirements for your dream career

Even now, you should already have an idea of what kind of career you want to have in the future. To reach this dream of yours, you should start working toward it as early as now.

Find out which companies offer the job you want, then find out what skills and requirements those companies want. With this information in mind, you can already find ways to acquire those skills and complete those requirements the companies need. 

Seek professional assistance if needed

As you try to study all of your college lessons while learning more about what comes next, you might need some assistance. A student like you has a lot of responsibilities to deal with as part of your education. When it comes to writing coursework, or you need pay for college papers, you can  try StudyClerk site for the best results. By asking for professional help, you will get some free time for yourself. Use that time to learn more about life after graduation.

Focus on networking too

By nature, marketing is a social profession. Some of the most successful people in this field have vast networks with different kinds of people. If you want to thrive in this field, you need to learn how to establish and maintain good professional relationships with others.

If you can start even while you’re at school through various hands-on experiences. While having these experiences, start cultivating those professional relationships to build your network for the future.

Learn about digital marketing

These days, one of the most popular higher education marketing strategies is digital marketing. You need to establish an online presence if you want to stand out from the competition. 

Use social media to your advantage by creating your professional account and sharing your marketing portfolio there. If you have the skills, you should also consider building your own website to show potential employers when you apply.

Continue building your career

Even if you already get a job in your field, you should not stop there. Continue to build your career by attending seminars, training, and conferences in marketing and other related fields. 

Attending these educational opportunities will make you more knowledgeable while keeping you updated with the current trends in the industry. You should also try to volunteer for projects that will give you a chance to show what you’re good at.

Don’t feel ashamed to start from the bottom as everyone started the same way. The important thing is to keep on working toward your self-improvement until you achieve your goals.


The world of marketing is rapidly growing and you need to keep up. If you want to find and grab plenty of career opportunities after graduation, remember what you have learned here. Then use your creativity to stand out.

Author’s Bio:

Cory Shilling works for a book writing firm where his role is to develop coursework and coordinate with writers and editors to get the book published. He’s a part-time academic writer as well and loves taking up assignments from college students who need his help. His free time is for listening to jazz music, reading mystery novels and doing yoga.

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Lorenzo Gutierrez
Digital Marketing Strategist at Lorenzo Gutierrez Digital Marketing
A little bit about myself: Lorenzo Gutierrez, founder of Lorenzo Gutierrez Digital Marketing, has a decade of experience growing business revenues with cutting edge digital marketing. With an MBA from Western Governors University and a passion for the craft, he offers a results-driven approach to digital marketing, ensuring your online success.

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