Top 11 SaaS SEO Agencies in 2023

In the rapidly evolving world of Software as a Service (SaaS), the Top SaaS SEO Agencies are leading the way in enhancing online visibility for companies in this sector. With a unique understanding of the SaaS industry’s needs and challenges, these specialized agencies craft tailored strategies to propel brands to the forefront of search engine results. Whether you’re an emerging startup or an established name in the SaaS landscape, partnering with one of these top agencies can elevate your digital marketing efforts. In this blog post, we will explore the distinguishing features and capabilities of the top SaaS SEO agencies, providing insights into how they can drive growth for your business.

Top 11 SaaS SEO Agencies

Agency NameSpecialized AreaHighlight (e.g., awards, focus, clients)
Lorenzo Gutierrez Digital MarketingTechnical SEO, Content, LinkingHands-on approach led by Lorenzo
SkaleSEO consulting, Link-buildingClient portfolio includes Hubspot, G2
Simple TigerComprehensive SaaS SEOExperience with Segment, JotForm
Accelerate AgencyTechnical SEO, Content MarketingUS Agency Awards winner in 2022
Directive ConsultingGlobal Perspective4.8 out of 5 on Clutch
EmbarqueContent MarketingSpecializes in SEO content
Smash DigitalLink-Building4,500 links built in last 12 months
SEO.comDiverse SEO ServicesOver 100 years of combined experience
Single GrainFull-Suite Digital MarketingWorked with Intuit, Uber, Amazon
FortisContent MarketingContent focus for B2B SaaS
OutpaceFull Range SEO ServicesRanked number 1 among 142 SEO companies

1. Lorenzo Gutierrez Digital Marketing

As a leading SaaS SEO agency, Lorenzo Gutierrez Digital Marketing offers unparalleled expertise in the field. Their approach focuses on a unique blend of technical SEO, content strategy, and link building, all tailored specifically to the needs of SaaS businesses. With a reputation for achieving impressive results, they’ve helped numerous clients scale their online presence and achieve sustained growth.

Lorenzo Gutierrez himself leads the team, with a hands-on approach and a commitment to staying at the cutting edge of SEO trends and techniques. Whether it’s a startup or an established SaaS brand, Lorenzo Gutierrez Digital Marketing’s bespoke strategies ensure a significant increase in organic leads and traffic.

2. Skale

Skale’s mission to “Turn your SEO channel into a growth machine” is more than just a slogan. With a keen focus on SEO consulting, management, and link-building, they offer SaaS companies a pathway to robust online growth. Their client portfolio includes big names like Hubspot, Piktochart, G2, and Slite.

Skale’s customized service offerings range from guiding your in-house SEO team to taking full responsibility for your entire SEO marketing channel. They excel in keyword research, on-page optimization, technical SEO audits, and effective link-building strategies, making them a top choice for SaaS businesses looking to scale.

3. Simple Tiger

Simple Tiger, based in Florida, brings a comprehensive approach to SaaS SEO. Their services encompass everything from keyword research and technical optimization to content marketing and link-building. They also offer PPC campaign management for those looking to expand their reach even further.

With experience working with leading SaaS companies such as Segment, JotForm, and Bitly, Simple Tiger’s in-house team is well-versed in the unique challenges and opportunities that SaaS companies face. Their tailored strategies have consistently delivered substantial growth in organic traffic and conversions for their clients.

4. Accelerate Agency

With a history that predates Google, Accelerate Agency’s blend of human expertise and artificial intelligence sets them apart. Their award-winning team offers services ranging from Technical SEO and On-site SEO to content marketing and large-scale outreach and link-building.

Having helped well-known SaaS companies like RingCentral, PandaDoc, and Brightpearl, Accelerate Agency understands the landscape of SaaS SEO. Their comprehensive and innovative strategies are consistently recognized, most recently as winners of the US Agency Awards in 2022.

5. Directive Consulting

Directive Consulting offers a global perspective, with six offices in four different countries. Their array of services includes SEO, Paid marketing, Video marketing, Design, and Marketing strategy, all focused on the unique needs of B2B SaaS companies.

With an impressive average rating of 4.8 out of 5 on Clutch, Directive Consulting has helped companies like Sumo Logic, Sendoso, and ZoomInfo grow their monthly signups and organic traffic. Their tailored strategies are based on an in-depth understanding of the SaaS industry, providing clients with real value and sustainable growth.

6. Embarque

Embarque is a premium SaaS SEO agency specializing in SEO content marketing for SaaS companies. Their services include everything from SEO keyword research and content republishing to SEO blog posts, link-building, and more.

Having worked with companies like MailJet and EmailOctopus, Embarque’s focus on content makes them a strong contender for SaaS businesses looking to improve their online presence. Their satisfied clients often praise them for being “worth the investment,” reflecting the value they offer through their carefully crafted content strategies.

7. Smash Digital

While Smash Digital isn’t exclusively a SaaS SEO agency, they’ve earned their spot on this list through their expertise in link-building. With over 4,500 links built in the last 12 months, they offer scalable link-building efforts for SaaS companies.

In addition to their link-building specialty, Smash Digital offers comprehensive SEO services, including on-page optimization, content audits, and content writing. Their flexible approach allows them to adapt to the specific needs of SaaS businesses, providing them with valuable insights and effective strategies for growth.


With over 100 years of combined experience, is a team of search engine optimization experts who specialize in local SEO, national SEO, and enterprise SEO. Their track record includes obtaining results for both Fortune 500 companies and a range of local businesses.

Offering a wide array of services to assist SaaS companies,’s seasoned team provides personalized strategies to improve SEO rankings and performance. Their experience and results-oriented approach make them a strong choice for any SaaS business looking to increase its online visibility.

9. Single Grain

Single Grain is one of the most recognizable names in the digital agency space, with a proven track record in assisting SaaS, ecommerce, and crypto businesses. Their diverse experience, which includes working with Intuit, Uber, Amazon, and Nextiva, allows them to offer a full suite of marketing services.

Single Grain’s comprehensive digital marketing strategy includes not only SEO but content marketing, PPC, Facebook advertising, and conversion rate optimization. Their understanding of how SaaS companies operate makes them a highly competent partner for those looking to expand their online footprint.

10. Fortis

Based in Croatia, Fortis focuses on providing top-notch content marketing services for B2B SaaS companies. While they don’t offer typical SEO services like site audits, their intense focus on content marketing makes them an excellent choice for SaaS businesses.

If you need assistance in producing content that ranks, Fortis’s expertise can be invaluable. Their dedicated team understands the unique needs of SaaS companies and offers strategies that deliver real results.

11. Outpace

Ranked number 1 among 142 SEO companies in Oklahoma, Outpace offers the full range of SEO services, including SEO audits, technical SEO, web design, content writing, and more. Their accolades and 5-star ratings reflect their consistent excellence.

Though Outpace doesn’t solely focus on the SaaS industry, their vast skills and expertise make them an adaptable and reliable choice for any SaaS business looking to grow its online presence.


This comprehensive list of top SEO agencies for SaaS businesses highlights the diversity and specialization within the field. The importance of SEO for SaaS companies cannot be overstated, and choosing the right agency can be a critical factor in success.

Remember to conduct thorough research and consider an agency’s ability to rank for relevant queries like “seo for saas” or “saas seo agency” before making a decision. The agencies listed here offer unique strengths and a proven track record, making them excellent starting points for any SaaS business seeking to enhance its SEO strategy. Ready to take your SaaS business to the next level? Partner with our specialized SaaS marketing agency today, and watch your growth soar!

Does SEO Work for SaaS Companies?

Yes, SEO does work for SaaS businesses! Here’s why:

Importance of SEO in SaaS Growth

  • High Conversion Rate: One compelling reason for the importance of SEO in SaaS growth is its ability to drive conversions. A prominent SaaS company reported an increase in organic leads by 329% and a surge in organic traffic by 721% through SEO. Such impressive figures showcase how SEO strategies, when properly executed, can translate into tangible benefits for SaaS businesses.
  • Cost-Effective: SEO is not only about driving traffic; it’s about sustained growth without breaking the bank. Unlike Pay-Per-Click (PPC) advertising, which demands continuous investment, SEO lays the foundation for continuous organic traffic. The ROI in the long term makes it a preferred growth strategy for many SaaS companies.
  • Positive Case Studies: The success stories don’t end with isolated instances. Numerous case studies reveal consistent and substantial increases in keyword rankings for various SaaS clients. This evidence further underscores the viability and effectiveness of SEO in fueling SaaS business growth.

Understanding SaaS SEO Agency

What is a SaaS SEO agency? It’s a specialized marketing agency that focuses on:

  • Improving Search Engine Rankings: SaaS SEO agencies specialize in enhancing your search engine visibility. Through meticulous research and planning, they identify key opportunities to rank higher for relevant search terms, ensuring that your SaaS product appears to the right audience.
  • Fixing On-Site Errors: Technical issues can cripple the user experience and search engine rankings. A SaaS SEO agency will audit your site, identify and fix these errors, making sure your website runs smoothly and retains its SEO strength.
  • Enhancing Backlink Profiles: Backlinks are vital for SEO success. These agencies emphasize building quality backlinks that add credibility and authority to your site. Their efforts lead to an enhanced backlink profile, which contributes to better search engine rankings.
  • Generating More Website Traffic: More than just rankings, the ultimate goal is to drive traffic that converts. These specialized agencies use tactics aligned with your specific business needs, targeting audiences that are likely to become loyal customers, thereby increasing your website traffic and conversion rate.

Common SEO Services for SaaS Businesses

SaaS SEO agencies typically offer:

  • On-Page Optimization: This service includes optimizing individual web pages to rank higher and earn more relevant traffic. By enhancing elements such as title tags, meta descriptions, and content, SaaS SEO agencies ensure that your site’s pages are fully optimized for search engines.
  • Link-Building: Link-building is about more than just quantity; it’s about quality and relevance. SaaS SEO agencies focus on acquiring links that are pertinent to your business, adding value to your site’s authority and contributing positively to your SEO rankings.
  • Content Creation: Content drives SEO, and these agencies often have specialized writers who understand the SaaS industry. They create engaging and informative content that resonates with your target audience, fueling both engagement and SEO success.
  • Technical SEO: From site speed optimization to fixing broken links and everything in between, technical SEO is a critical component. Agencies take a deep dive into the technical aspects of your site, ensuring that search engines can crawl, interpret, and index your content efficiently.
  • Keyword Research: Understanding what keywords your potential customers are using is paramount. SaaS SEO agencies conduct exhaustive keyword research to discover opportunities and strategically integrate them into your content, driving targeted traffic to your site.

Why Hire an SEO Agency for Your SaaS Business?

  • Expertise: SEO is an intricate field, and having a specialized team on your side can make a massive difference. From the latest algorithm updates to industry-specific trends, SEO agencies provide the expertise necessary to navigate the complex landscape and obtain higher rankings.
  • Growth: Leveraging insights from seasoned professionals can help your business grow at a much faster rate. By identifying unique growth opportunities and implementing proven strategies, an SEO agency can accelerate your growth, drive more leads, and ultimately boost your bottom line. Whether you’re a startup or an established name in the SaaS industry, partnering with an SEO agency that understands your specific needs can be a game-changer.

These insights should provide you, as a founder of a SaaS company, with a detailed understanding of the value and roles of SaaS SEO agencies. With SEO playing such a pivotal role in shaping the success of SaaS businesses, finding the right agency isn’t just an option; it’s a strategic necessity

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Lorenzo Gutierrez
Digital Marketing Strategist at Lorenzo Gutierrez Digital Marketing
A little bit about myself: Lorenzo Gutierrez, founder of Lorenzo Gutierrez Digital Marketing, has a decade of experience growing business revenues with cutting edge digital marketing. With an MBA from Western Governors University and a passion for the craft, he offers a results-driven approach to digital marketing, ensuring your online success.

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