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Mindy Johnson

Financial Adviser

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Kylie Jefferson

Graphic Designer — ThemeREX Team

Welcome to my portfolio! I am a graphic designer at ThemeREX web design studio. I am passionate about my job and my personal contribution to the world of modern web design. Here, you will be able to learn more about my projects as well as get to know me as a person. I like nothing more than telling stories with the help of photography, art and life experiences that celebrate simplicity and creativity. Follow me on social media for regular updates!

Resume

Resume

Education
Western Governors University

Masters of Business Administration Strategy and Management

2013

San Jose State University

Bachelor of Science Justice Studies

2010

Employment
Berkadia

Digital Marketing Analyst

05.2020- present

  • Collecting and analyzing customer, marketing, and web behavioral data.
  • Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
  • Developing and presenting learnings from your analyses, including actionable insights and recommendations.
  • Developing digital campaign and web measurement strategies.
    Creating dashboards, data visualizations, and campaign and website performance reports.
  • Monitoring and analyzing digital media and marketing trends.
  • Communicating and presenting to colleagues, senior managers, and clients.
  • Develop and implement feedback loops for brand and marketing across the corporate website, email marketing campaigns, and social media.
  • Partner with the Director of Marketing Technology and Experience in implementation, configuration, and maintenance of surveying software.
  • Provide day-to-day SEO/SERP optimization and implementation of overall strategy.
  • Stay abreast of technology trends and industry best practices and influence others to seek best-in-class solutions/technology to resolve business challenges.
LevitasBio

Temporary Marketing Specialists

09.2021 - 12.201

Help develop, execute, and monitor marketing programs across a variety of channels. Including researching the market, analyzing trends to help define the organization’s marketing strategy, and providing advice as to how to best reach the target market. Help with the coordination of events such as trade shows or conferences.
 
  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
  • Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
  • Analyze and report on the performance and efficiency of campaigns
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative and technical content across different mediums
  • Work with external agencies and vendors to execute marketing programs
Lorenzo Gutierrez Digital Marketing

Digital Marketing Consultant

03.2019 - present

A coordinated, full-funnel digital marketing strategy is necessary to growing brand awareness and scaling revenues.

  • I provide comprehensive, growth-focused digital marketing solutions specific to your needs.
  • I determine a custom strategy based on target audience, brand vision, and growth opportunities.
  • I dive into your business analytics to diagnose and resolve inefficiencies.
  • I’ve worked with brands of all sizes across all industries, verticals, and business models.
BioChain Institute Inc

Digital Marketing Specialist

06.2017 - 02.2019

Work with scientists, sales force, and marketing staff to create and manage the content of Biochain’s website, applying best SEO practices and analytics to make them more visible to the world, improve the user experience and increase conversion rates.

Plan, coordinate and execute marketing initiatives across diverse channels – including paid search, display ad networks, email marketing and social media.

Provide reporting & data analysis, identify opportunities and measure the progress of web-marketing efforts.

Work closely with Sales, Marketing and R&D to develop consistent messaging and visuals to implement in marketing campaigns, collateral, and on the web.

Continually discover and leverage best practices and new tools for online marketing.

The Cheap Squad

Marketing Manager

04.2013 - 07.2013

Marketing Manager at The Cheap Squad a company specializing in computer repair and IT for small business as well as enterprise clients.

• Development of comprehensive digital marketing plans, including advertising, SEO, SEM, Social Media Marketing and PR, aimed at lead generation & conversion.

• Developing and executing a social media strategy.

• Implementing brand voice across all communication platforms.

• Creating content for newsletters, social media and website

• Working closely with CEO and upper management on strategic marketing and communications efforts/plan.

Recognition
Issued by Express Writers

Top Shared Content Marketing Author

2019

To compile the list, Express Writers used BuzzSumo’s powerful content analyzer and compiled the top-shared content in the topic category “content marketing.”

Number of engagements: 4,200

Digital Marketing Skills
Analytics
90%
SEO
90%
Content Marketing Strategy
70%
PPC
82%
Consulting
86%
Software Skills
SEMrush60
Google Analytics60
Ahrefs35
Matomo30
Languages
English
Spanish

Portfolio

Portfolio

Testimonials

Testimonials

I worked with Lorenzo for nearly a year. From the initial recruiting process, Lorenzo was an exceptional manager. His communication skills were unparalleled, and he always stood up for his employees. He coordinated several cross-functional teams to create the best marketing strategy possible, connecting people with technical knowledge and marketing skills to ensure nothing was lost in translation. We worked in a complex biotechnology field, and Lorenzo's digital marketing skills helped drive paid and organic reach to the website, blog, and events. Lorenzo was kind and considerate, particularly to a newcomer, and quick to deliver usable feedback respectfully. He helped improve the work of everyone around him. It would be my absolute pleasure to work with Lorenzo again.
natasha vashist
Natasha Vashist
Content Strategist - Facebook

Contacts

Contacts

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