Simply put, rebranding is a makeover for your brand. It redefines what your business looks like, acts like, and stands for. Rebrand correctly, and you will fortify your relationship with your customers, strengthen employee motivation, increase brand visibility and...

In today’s day and age, it’s crucial to have your business online and to focus on optimizing your online presence.  In this article we will discuss how you can do so and why it’s important. There are many ways a business can show up online.  From business listings and...

With the abundance of brands, businesses as well as products and services available on the modern market, audiences have a hard time choosing which ones are worth their time and resources. Likewise, brands have a much more challenging time figuring out the best ways...

It is not a permissible act to submit content without rephrasing if it has been extracted from already existing resources. An elaborated understanding can be attained by going through an example. If you were a product review writer, accessing content on different...

Designing a brand goes far deeper than just inventing a catchy and visually appealing logo. Think about McDonald's, the first thing that comes to mind is their famous logo: two yellow arches and the slogan "I'm Lovin' It." Then you think about the burgers and how you...

Before the evolution of the World Wide Web, businesses operated in a bit different way. When attracting new customers, they focused on cold calling or even popping by their prospective customers’ homes unannounced. Then the internet came and changed marketing and...