Lorenzo Gutierrez
Digital Marketing Blog
Marketing tips, tricks, how to’s and guides. Learn cutting edge marketing tactics from Lorenzo Gutierrez a certified Google partner and digital marketer with over a decade of experience.
Building A Community Portal As A Marketing Strategy
A rising number of businesses are creating their own online consumer communities. 50% of companies can now turn their online customer service portals into dedicated social networks, where staff and customers can ask and answer questions, exchange information, get...
Innovative Features That Make an E-Commerce Website Successful
From establishing and strengthening your brand to running creative marketing campaigns, a successful e-commerce website is worth having. A good web design will ensure that this website stands out, from excellent graphics to the right colors and fonts. Notably, various...
Local SEO Optimization Checklist You Cannot Miss Out On
The internet has become a vital part of our lives. Anyone who wants to buy anything will start by searching about the product on the internet. Even brick-and-mortar store purchases start with a Google search to research the product, get competitor prices, stock...
9 Reasons Why Your Diagram Isn’t Effective
A picture tells a thousand words, or so the saying goes. Visualizations of data are powerful tools in communication, but they're easily misused. Here are nine common errors to watch out for when designing your next diagram: 1) Using diagrams to emphasize what you...
How NLP Is Changing the Landscape of On-Page SEO
Search engine optimization (SEO) techniques are constantly evolving. Search engines continue to implement new algorithm updates to improve the user experience. Marketers and website owners must keep up with these changes to grab prime search engine real estate. One of...
3 Serious Web Design Mistakes That Are Ruining Your Search Engine Rankings
What’s the first thing that comes to your mind when someone mentions search engine optimization (SEO)? If you’re like most people, chances are you’re already thinking about keyword research, content creation, and link building. These are some of the most...
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