by Lorenzo Gutierrez | Jul 27, 2020
How well is your digital advertising strategy working? Can it be more effective? How does it measure up to your competition? These are the questions that benchmarking your digital advertising strategy will answer. Benchmarking is a process that involves the... 
by Lorenzo Gutierrez | Jun 5, 2020
Are your digital marketing skills stagnant and need a push? Well, good news my friend. One of the best ways to level up your game is to follow a handful of high performing digital marketing specialists. Think about it, like most pursuits in life you need a mentor or... 
by Lorenzo Gutierrez | May 30, 2020
Simply put, rebranding is a makeover for your brand. It redefines what your business looks like, acts like, and stands for. Rebrand correctly, and you will fortify your relationship with your customers, strengthen employee motivation, increase brand visibility and... 
by Lorenzo Gutierrez | May 28, 2020
In today’s day and age, it’s crucial to have your business online and to focus on optimizing your online presence. In this article we will discuss how you can do so and why it’s important. There are many ways a business can show up online. From business listings and... 
by Estelle Liotard | May 20, 2020
With the abundance of brands, businesses as well as products and services available on the modern market, audiences have a hard time choosing which ones are worth their time and resources. Likewise, brands have a much more challenging time figuring out the best ways... 
by Lorenzo Gutierrez | Mar 14, 2020
It is not a permissible act to submit content without rephrasing if it has been extracted from already existing resources. An elaborated understanding can be attained by going through an example. If you were a product review writer, accessing content on different...