We are a B2B marketing agency focused on growing our clients revenue with digital marketing, lead generation and sales enablement.
As a b2b marketing agency we help companies reach their full potential. We do this by improving conversion rates, lead generation and sales.
From managing your social media accounts to creating compelling content we are here for you when you want to scale your b2b company online.
Digital Marketing for B2B Companies Done Right
B2B Marketing is Different
Success in B2B marketing needs understanding the client journey to unravel their downside, calibrating your strategy to infiltrate that discovery method at totally different stages with different techniques, and lead them toward our final resolution.
B2B consumer acquisition isn’t the same as B2C– a B2B web site, branding and content creation play a way completely different role.
At our B2B marketing agency, we tend to understand the B2B sales funnel and also the ways that generate and nurture ideal consumer leads. We make data driven decisions in everything we do as a result of our goal isn’t leads. Our goal is sales.
Your Extended B2B Marketing Team:
- Content Marketing Strategy
- Account Based Marketing
- Demand Based Paid Search & SEO
- Paid Adds Targeting the Ideal Customers & Personas
- Email Marketing
- Marketing & Sales Tech Stack Strategy
- Marketing Attribution & Measurement
More on B2B Marketing
B2B Marketing Example
Lorenzo’s experience in B2B marketing comes from his 2 years he spent as a digital marketing specialist at a Silicon Valley biotechnology company. In this role he was responsible for all digital strategy and marketing. The company was strictly B2B and Lorenzo was tasked with growing their revenue, leads and the brand.
Lorenzo first met with the decision makers of the organization to properly strategize. He found out the companies’ goals and needs and was then able to craft a B2B marketing strategy specifically for them.
The B2B Marketing Strategy
Lorenzo used a data driven B2B inbound marketing strategy. Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of lead generation or customers. [Source]
Lorenzo B2B inbound marketing strategy focused heavily on search. This included paid search, remarketing, SEO and content marketing. He published about 2-4 blogs per month; on good months the team published 1 blog a week. These blogs were highly technical which required special attention. Included in the blogs was a call to action. The blogs also included on page SEO to make sure they had the best chances of ranking high in search engines.
Next Lorenzo worked on the companies PPC or pay per click advertising. This comprised of competitor research, ad creation, keyword research, landing page creation among other tasks. Lorenzo’s approach to PPC and B2B digital marketing in a whole is custom to the client. This is the difference in his B2B marketing agency versus a majority of those out there. Most will give you a one size fits all template type marketing. Ads are not custom to the brand or audience which yields little results and burns through marketing dollars.
After this technical SEO was performed on the B2B biotech site. Lorenzo fixed as many of the errors as possible. This included 404 errors, missing title and image tags as well as a bunch of other tasks. Internal linking was strategically performed to help boost the pages that needed to be.
B2B Digital Marketing Results
In his time working their Lorenzo hit a home run generating millions for the biotechnology company. He amassed over 100 B2B leads per month. These were solid leads, many from fortune 500 B2B companies.
We Are a B2B Marketing Agency That Gets You.
Unlike a majority of the big box agencies we have deep experience helping B2B companies. We help B2B companies with digital marketing such as: content marketing, SEO, PR, social media marketing and website design.
To get started click the link below or give us a call.
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