Our Top 3 Financial Services Digital Marketing Campaigns

Here are going to focus on giving you the top financial digital marketing campaigns. We are only hand selecting a small number of digital marketing campaigns that will make the biggest impact for your financial services business.

Financial Services Marketing Campaign #1: Google Ads Pay Per Click Search Advertising

 Every single day there are millions upon millions of searches conducted on Google. Many of these searches include paid PPC ads. PPC ads is our top marketing campaign for financial services for a number of reasons. One you get instant visibility; as soon as you get your ads created and funds enters you can begin showing ads online. Our second reason why we love using pay per click ads with our financial services clients is because it is easily to calculate your return on investment. Google Ads provides up to date live reporting of how much you’ve budget spent. We like to review our ad spend and how much services we sold through the add that particular month.

Financial Services Marketing Campaign #2: Google Display Remarketing Ads

Remarketing is simply showing ads to those that have visited or taken a particular action on your website. If you are doing paid advertising on Google and not remarketing, I consider it wasted ad spend. Remarketing campaigns provide some of the best return on your investment because you are showing ads to those that have already taken a particular interest in your business. Remarketing helps guide them throughout the sales process and keep your business on the top on their mind. Amazon is a company that does remarketing really well, if you notice whenever you visit a product on Amazon.com you will most likely be remarketed on that platform with product ads following you around.

Financial Services Marketing Campaign #3: Build Trust with Your Audience

Let’s face it in the financial industry there are some shady people. When you build trust with your audience it is much easier to sell your financial services to them. Additionally, they will be more inclined to refer you and do repeat business. To build trust first work on your branding so that you portray a professional image online. Get a professional logo, website and content created by an experience’s financial services digital marketing agency. When building your website add trust badges to further increase trust.  Work on getting social proof from previous customers. These can be LinkedIn recommendations, reviews or testimonials.