A Results Oriented Hispanic Digital Marketing Agency for Growth
We are a Hispanic owned and operated digital marketing agency from California.
Digital Marketing Consultant Lorenzo Gutierrez has over 5 years of experience marketing to Hispanic markets.
We are able to craft content, digital campaigns and branding that appeal to the diverse Latino market in the US and over the globe.
U.S. Hispanic Marketing Done Right
Digital Marketing Services for Hispanic and Latino Audiences
Digital marketing, advertising, campaign strategy and execution to drive revenue.
About Lorenzo Gutierrez a Hispanic Digital Marketing Agency
Digital Marketing Consultant Lorenzo Gutierrez has ten plus years as a digital marketer. He builds scalable digital marketing campaigns for corporate clients.
After years of freelance work; Lorenzo started his first digital marketing agency Superior Force Marketing over 6 years go. He has gone one to hold corporate positions such as a digital marketing specialist. In his last corporate job, he was responsible for all digital marketing strategy and execution for a Silicon Valley Biotechnology Company; throughout that time the company grew its organic traffic 3,500%.
Lorenzo likes to stay up to date with the latest digital marketing techniques and strategies which he tests before using on his client’s websites or campaigns.
One strategy which Lorenzo is excited about is influencer marketing, which his agency will be adding as a stand-alone service soon. Influencer marketing is such a hot social media marketing strategy that big brands are catching on and spending millions just on this channel alone. The way Lorenzo Gutierrez Digital Marketing does influencer marketing is by first meeting with our client to find out their audience and goals. We then craft an influence marketing campaign armed with this information. We typically work with micro influencers because they provide the best ROI for our clients.
When I increase your web pages and products visibility by SEO your business will be in places all over the internet such as: press releases, blogs, social media, Google News, Facebook Ads etc.
In terms of digital marketing it works great because it is capable of reaching potential customers in remote areas. Digital marketing deletes the notion of geographical limits because the websites and ads can be accessed anywhere even overseas on vacation.
In most cases, the websites are customized to generate leads for the business whether it local or national all businesses need high quality laser targeted leads to grow.
The website has strategically developed relevant content addressing to the client needs, easy to understand and quick to keep them coming back. This characteristic makes it a consistent source of traffic.
Industry Experience: 10 Years – Agency Experience: 6 Years – Corporate Experience: 2 Years
Latino & Hispanic Marketing FAQ
What is Hispanic marketing?
Hispanic marketing is marketing to the Hispanic market it was traditionally done at such events like Cinco de Mayo and Quince eras. However, brands have realized that this is inauthentic and they need s strategic Hispanic marketing campaigns to target the Hispanic / Latino a huge underserved population in the USA. According to a Claritas report (registration required), in the United States today, there are 131 million multicultural Americans, making up 37.5% of the U.S. population, with Hispanics accounting for the largest portion at 19.6%.
How do you market to Hispanics?
- Use online video, and distribute it on mobile.
- Know your audience: Tap into Hispanics’ cultural connections.
- For advertisers, be relatable: It’s about more than translating commercials. [Source]
What is the difference between Latino and Hispanic?
“Hispanic is basically based on whether you or your family speak the language of Spanish whereas Latino is focusing more on geographic location, that being Latin America,” [Source]
What makes someone Hispanic?
According to Hispanic Network – In a literal sense, Hispanic refers to people who speak Spanish and/or who are descended from Spanish speaking lineage.
Hispanic Marketing Info
Hispanic Marketing Trends
As you can see Hispanics make up a huge portion in the United States. According to 2017 estimates from the Census Bureau, there are over 58.9 million Hispanics living in the United States, and by 2030, U.S. Hispanics are expected to reach more than 72 million. More than that, this growth doesn’t just mean more Hispanics, it also means a transformation of the Hispanic market. [Source] If your company is not does not have a Hispanic marketing strategy you are missing out and leaving money on the table. The data shows that Hispanics are a trending populace in the United States and the trend appears to keep rising I anticipate.
Hispanic Marketing Campaigns
When designing a Hispanic marketing campaigns, you don’t want to use a cookie cutter template or previously used one from another audience. You want to laser target the Hispanic audience segmenting them into their own ad groups. Incorporate Hispanic culture with your ads. One way of doing that is by using Hispanic Colors. As you can see on this Hispanic digital marketing landing page, we are using lots of reds. Red is the primary color for Hispanics.
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Reach more hispanic and latino cutomers!