A Digital Marketing & Advertising Agency for Roofers
Is your roofing company buying leads and getting little to no result. Or have you hired a marketing company who has failed? We see this quite often. What they lack is the experience and passion that we have here at Lorenzo Gutierrez Digital Marketing,
People count on the internet when they want to find a roofing company to do business with. Here at Lorenzo Gutierrez Digital Marketing we make sure you are visible in the right places so that you have a steady stream of inbound leads.
Digital Marketing Services for Roofing Companies
Digital marketing, advertising, campaign strategy & execution to build your brand, attract new customers and drive revenue.
Search Engine Optimization (SEO)SEO AKA search engine optimization is a great way to drive traffic to your website. Not all SEO is done right which often leads to more harm than good. We follow google guidelines and best practices for long term sustainability.
Social Media Marketing (SMM)We provide social media marketing and advertising. Social advertising are highly targeted by age, location, interests and more.
PPC ManagementMost people when searching for a roofing company just browse the top of Google. PPC or pay per click advertising is one of our best weapons we use to grow roofers businesses around the nation. With paid search advertising your ads appear right at the top.
Content Writing & MarketingDo you need blogs or landing pages written for your business? Let our team of content writers take the load off you so you can focus on your business and not writing.
Web Design & DevelopmentOur creatie team of web designers has designed hundreds of sites. We can redesign or build you a new websites that captures leads and makes sales for your mortgage brokerage.
Conversion OptimizationIf your website is not perfomrming and bringing a steady supply of leads then you should consider conversion optimization. Conversion optimization helps your website perform to the best of its abilities.
Digital Marketing for Roofing Companies
As your partner we work hard to bring you the results you want. We treat your business as if it was our own. My clients have my cell phone number and can easily contact me regarding marketing at all times.
Certified Google Professional
Lorenzo has been a Google certified marketing consultant for years. As a Google certified marketing consultant you can be assured that your campaigns will reach their goals.
Digital Marketing Tips for Roofing Companies
There are various different marketing strategies available nowadays that any business can use to their advantage. The best way to promote your business effectively is to use more than one marketing channel, if possible. However, you should know more about the different channels available and decide what best suits your business and your marketing goals. In this article, we will advise you of the most effective marketing channels that you may use for your business.
Roofing Marketing Strategies
Social Media Marketing
Social media is one of the most increasingly popular methods to market your business. This is because there are many different platforms available that you can use to reach out to potential customers. Millions of people use social media on a daily basis, meaning that you can access these individuals at one click away. It is also a great way to maintain positive relationships with customers as you can actually interact with them through these platforms.
Many people actually believe that this tactic is outdated – however, people continue utilizing their emails and this continues growing. Research does suggest that people are less likely to open marketing emails than text messages – therefore you must keep your emails short and concise in order to capture the customer’s attention. People often choose whether or not they would like to subscribe to emails, and you can send them information about promotions and offers and ongoing sales. This way they are very likely to visit your website and purchase your products.
Your website is not always necessarily viewed as a marketing channel, however, this can really expand your clientele. This is how people will develop their first impression of your business, and first impressions are highly important – if someone does not like the look of your website, they are very unlikely to make a purchase. Focus on your website, create something simple, and with enough information for people to know what you offer and to encourage them to buy something.
This marketing channel is highly effective and its use remains on the rise. It is very difficult to find someone who does not currently own at least one mobile phone. Moreover, most people will use their phones hundreds of times every single day. This allows for SMS marketing to take place and businesses can actually reach out to a variety of different individuals.
Content Marketing and SEO
Search Engine Optimization (SEO) involves the procedure of increasing the quality and traffic to your website by making it more visible to others when looking up specific keywords online.
SEO strategy is immensely essential for every business, no matter how small. Nowadays, statistics show that over 80% of individuals will use the internet to find any services and products online, by looking it up on search engines, such as Google – SEO makes this much easier so that potential customers can find your business, as your webpage is more likely to come in the first pages of the search results.
More and more people are turning to listen to podcasts. People do not necessarily want to stop and read something, and podcasts allow them to listen to information on the go. The demand for podcasts is on the rise, therefore there is always room for more, and you can use this to market your business. You can use this platform to market your business. However, it is not that simple – you will need to make sure that podcasts are fun and interesting to listen to; otherwise, you will not hold the customer’s attention. You can, for example, develop a podcast where professionals talk about the overall industry and offer their own real-life stories. This is one of the best ways to keep people motivated to listen and potentially relate to the speaker’s experience.
Word of Mouth
People telling each other about products and services remain one of the best ways to market your company. You may think that you cannot ‘force’ people to tell others about your business but you are wrong! Firstly, you can provide people with great experiences, which will automatically make them want to tell others about it. Secondly, you can offer your customers some sort of freebies or discounts if they refer someone else to you. This will have a significant difference in expanding your customer base.
There are many different marketing channels available and not all of them may suit your business and your purpose. Read the information above, so that you understand more about different marketing strategies and ways to more effective ways to promote your business.
READY TO GROW YOUR ROOFING COMPANY
Contact us to work with a results-driven digital internet marketing agency for roofing companies.