Lorenzo Gutierrez
Digital Marketing Consultant
Profile
Lorenzo Gutierrez
Digital Marketing Consultant
Resume
Resume
Education
2013
2010
Employment
Berkadia
Digital Marketing Analyst
05.2020- present
- Collecting and analyzing customer, marketing, and web behavioral data.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Developing digital campaign and web measurement strategies.
Creating dashboards, data visualizations, and campaign and website performance reports. - Monitoring and analyzing digital media and marketing trends.
- Communicating and presenting to colleagues, senior managers, and clients.
- Develop and implement feedback loops for brand and marketing across the corporate website, email marketing campaigns, and social media.
- Partner with the Director of Marketing Technology and Experience in implementation, configuration, and maintenance of surveying software.
- Provide day-to-day SEO/SERP optimization and implementation of overall strategy.
- Stay abreast of technology trends and industry best practices and influence others to seek best-in-class solutions/technology to resolve business challenges.
LevitasBio
Temporary Marketing Specialists
09.2021 - 12.201
- Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
- Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
- Analyze and report on the performance and efficiency of campaigns
- Conduct market research and analyze trends to identify new marketing opportunities
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
- Write, proofread, and edit creative and technical content across different mediums
- Work with external agencies and vendors to execute marketing programs
Lorenzo Gutierrez Digital Marketing
Digital Marketing Consultant
03.2019 - present
A coordinated, full-funnel digital marketing strategy is necessary to growing brand awareness and scaling revenues.
- I provide comprehensive, growth-focused digital marketing solutions specific to your needs.
- I determine a custom strategy based on target audience, brand vision, and growth opportunities.
- I dive into your business analytics to diagnose and resolve inefficiencies.
- I’ve worked with brands of all sizes across all industries, verticals, and business models.
BioChain Institute Inc
Digital Marketing Specialist
06.2017 - 02.2019
Work with scientists, sales force, and marketing staff to create and manage the content of Biochain’s website, applying best SEO practices and analytics to make them more visible to the world, improve the user experience and increase conversion rates.
Plan, coordinate and execute marketing initiatives across diverse channels – including paid search, display ad networks, email marketing and social media.
Provide reporting & data analysis, identify opportunities and measure the progress of web-marketing efforts.
Work closely with Sales, Marketing and R&D to develop consistent messaging and visuals to implement in marketing campaigns, collateral, and on the web.
Continually discover and leverage best practices and new tools for online marketing.
The Cheap Squad
Marketing Manager
04.2013 - 07.2013
Marketing Manager at The Cheap Squad a company specializing in computer repair and IT for small business as well as enterprise clients.
• Development of comprehensive digital marketing plans, including advertising, SEO, SEM, Social Media Marketing and PR, aimed at lead generation & conversion.
• Developing and executing a social media strategy.
• Implementing brand voice across all communication platforms.
• Creating content for newsletters, social media and website
• Working closely with CEO and upper management on strategic marketing and communications efforts/plan.
Recognition
Issued by Express Writers
Top Shared Content Marketing Author
2019
To compile the list, Express Writers used BuzzSumo’s powerful content analyzer and compiled the top-shared content in the topic category “content marketing.”
Number of engagements: 4,200
Digital Marketing Skills
Software Skills
Languages
Portfolio
Portfolio
Testimonials
Testimonials
Lorenzo is amazing. He one of the most relax & professional person I ever had the chance to work with. Everyday he work hard to increase Biochain online visibility which generated loads…
I’ve had the pleasure to collaborate with Lorenzo in various high-profile projects. Lorenzo’s knowledge of SEO, SEM, and Google Adwords is the best in Monterey County. His commitment and relentless effort in…
I worked with Lorenzo for nearly a year. From the initial recruiting process, Lorenzo was an exceptional manager. His communication skills were unparalleled, and he always stood up for his employees. He…
Putting together a website is a task, finding the right individual or company is even more complex. I did my search around looking for a company that has the ability to create,…
Contacts
Contacts
Let’s Keep In Touch
For a quick contact scan the QR code to get all my info