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Digital Marketing Services
Why exactly have my customers trusted my team & I with their brands? Our digital marketing services come second to none. We partner with you to provide:
Search Engine Optimization (SEO)
Search engines are powerful marketing tools that can drive massive traffic to your website and generate thousands of leads and conversions. As a Google certified professional I optimize your site to boost your rankings using white hat SEO strategies and help you get highly qualified leads.
Social Media Marketing (SMM)
We boost your brand’s authority on social media by targeting the right audience on the most relevant platforms. We use smart and measurable strategies that help you convert your social media fans into loyal customers.
Content Writing & Marketing
Content is and will always be the king. It is the most powerful way to attract your audience by using catchy phrases and refreshing content at a regular interval of time. We develop great content that is powerful and engaging that creates brand awareness on blog posts and other assets.
Web Design & Development
Your website is your virtual office. Our professional web design team goes the extra mile to design and develop a responsive, mobile-friendly and fast-loading website that suits your business needs. You get a SEO optimized website that generates leads and sales.
Successful marketing boosts conversions. And our conversion optimization at every point of your sales funnel ensures exactly that. We strategically place high converting tools that transform every lead into a repeat buyer and vibrant brand evangelist.
After our initial interview where we get to know your business with a key decision maker in your organization. We strategize a digital marketing plan custom to your business and goals. This includes what channels to focus on, budgeting, content etc.
Your reputation is your biggest selling point. People will keep buying if they like and trust you. We are dedicated to maintaining your online reputation and making sure that when someone Googles you, you look good! We do this by fixing negative search results.
We help you grow a powerful email list that generates sales beyond your wildest imagination. We develop compelling email content to keep your audience thirsting for more and optimize the landing pages to maximize conversions.
My Name is Lorenzo Gutierrez
I help companies to grow their revenue with results oriented digital marketing
The world of online can be a difficult one to navigate, especially if you’ve got the responsibility of running countless other business operations. That’s what my team and I are here for. Our experience and training make us uniquely qualified to spearhead your online endeavors in the most efficient and result-oriented way possible. We’re here to provide you with the expertise you need to maximize your online impact while helping you achieve both your long- and short-term goals. We know what needs to be done, and just how to do it.
Every business is unique, and that’s why we tailor-make our internet marketing services to suit each individual client according to their business environment, current scale of operations, as well as the clients’ objectives. There’s no one-size-fits-all solution when it comes to online marketing and related fields, and that’s why we don’t take any shortcuts when it comes to our clients’ projects. We utilize cutting edge techniques to attract the organic traffic you need to grow your operations and utilize a deep understanding of digital marketing trends to help keep you one step ahead of the competition.
More About Lorenzo Gutierrez Digital Marketing Consultancy
An Independent Digital Marketing Consultant
As a Google certified digital marketer and consultant with certification in Google Search Advertising and Google Ads; I am well equipped to provide cutting-edge techniques to rapidly change your website into a lead magnet. With a Google certification a digital marketing consultant gets a solid foundation of the entire digital marketing world.
Experience matters and I come with a solid background with 10 years agency and 2 years corporate experience running high level digital marketing campaigns.
Check out the traffic I’ve build to my website in the past year below.
I’ve been able to work with some really cool companies and help them grow their revenue with results oriented digital marketing consulting.
Digital Marketing Consulting Services I Offer
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a free strategy through which an internet marketing consultant optimizes the content in such a manner that it ranks better on the internet world. In this way, the traffic amount increases, providing the business with a huge benefit.
On-Page SEO is a technique that is incorporated ‘on the page’. This technique is used by the internet marketing consultant to answer the questions of the users by researching the keywords so that the content is ranked higher in the SERPs (Search Engine Results Page).
Off-Page SEO is a technique that is implemented by a digital marketing consultant ‘off the page’. All the activity that takes place beside the actual page is termed as Off-Page SEO. This technique could be implemented by building backlinks. Your content should be of great quality in order to have backlinks. Also, online PR is very important for achieving quality backlinks.
Pay Per Click (PPC) Advertising
Pay Per Click (PPC) is an efficient tool in digital marketing through which the advertiser company gets recognition. The advertiser pays the publisher, whenever the user clicks on an ad. An online marketing consultant induces clicks through a paid strategy.
An online marketing consultant knows the importance of online advertising in the current day and age. Online advertising involves all the methods that are used to promote a business online. Online ads could be created on the social media platforms that are directed towards the main target audience.
Online Public Relations is an influential way of building relations online. It is a lucrative way of achieving the kind of recognition you might be looking for, as an internet marketing consultant. You can achieve this task through blogs posts, articles and by showing your presence on the online domains.
Search Engine Marketing (SEM)
While many confuse SEO with SEM, the one key difference to understand between both ways of marketing is that SEM is based upon paid marketing. Within digital marketing consultation, the business receives promotion of the websites by increasing visibility on the search engines through paid promotion. I am a search engine marketing consultant check out my page for more info.
E-mail marketing is one of the cheapest forms of digital marketing. An online marketing consultant collects a bunch of e-mail addresses of the potential buyers and creates a commercial-based e-mail content that is sent in order to enhance the marketing campaign. One of the major advantages of e-mail marketing is that a number of segments could be created to which a bespoke message could be sent.
Social Media Marketing
Social media marketing inculcates the usage of a number of social media platforms such as Facebook, Instagram, Twitter, LinkedIn and many more to promote a business. Digital marketing consultation is extremely vital to create a message that is coherent on all the social media platforms.
A digital marketing consultant has to be a versatile entity. If you are to be an internet marketing consultant, make sure that you know the art of bringing content to life through blog posts, tweets, articles and a variety of other methods. Through your words, you can instil a marketing message in every content that has the capacity to be sold.
Paid digital marketing is the form of marketing in which money is required to be spent on an assortment of media to showcase an ad. There is a presence of free media as well as paid media. So, when an internet marketing consultant takes help from the paid media platforms, the entire activity is termed as Paid Marketing.
15 Ways a Digital Marketing Consultant Can Help Your Business
With the emergence of digital marketing in the world of business, the significance of a digital marketing consultant cannot be overlooked. While digital marketing agencies are working hard to make your marketing ideas turn into realities, digital marketing consultants are working alongside businesses (startups and large corporations) to develop a marketing strategies that can help them captivate existing terms and the prospective leads.
Here are some methodologies that consultants apply to do so.
Here are services an digital marketing consultant can help your business with
1. Build a Brand Identity
Your brand identity speaks a lot about your business and its processes. An online marketing consultant is very well aware of its importance and aids in developing one. The online marketing consultant has the expertise of all the elements that can build a strong reputation for your brand in the market. You can experience the effectiveness of your brand during client interaction.
2. Optimize Website
Your website is the first impression of your business. A poorly designed website with ill-placed components or missing details fails to convert visitors into leads. Here is when a digital marketing consultant can help you to optimize your website. The responsibility of a consultant is to make the website receptive for the users by working on its design elements and domain plugins.
3. Handles SEO
An online marketing consultant can help you improve the rankings of your website on search engines. The main purpose is to supervise and strategize the overall working of a website to enhance its visibility online. The digital marketing consultant builds backlink profiles, performs on-site SEO, and works on content of the website to make it more engaging to the visitors.
4. Accelerate Social Media
A marketing consultant can handle your social media marketing campaigns. Before starting with posting content on social media, you need to be specific about your audience. The consultant analyses the needs of a particular group and selects the social media platforms that suit them. By tracking the online activity of customers on social media the concerned posts are delivered and the results are measured for improvement.
5. PPC Advertising
PPC management can be best handled by digital marketing consultants. An online marketing consultant has a certification of Google AdWords and strong analytical skills. The process which the consultant adopts while managing, involves defining goals and reviewing data and then creating a strategy to bid on relevant ads. The strategy is then implemented and the performance of ads is measured in terms of clicks.
6. Determines the Business Model
As mentioned earlier, an online marketing consultant ascertains the business model of an organization. The business model works as the backbone of a digital marketing strategy because it defines how the organization will proceed in making money online. The digital marketing consultant helps to realize the real value of the product and services and suggests ways to utilize them for customer’s satisfaction by understanding their needs.
7. E-commerce Digital Marketing
E-commerce business model involves selling products and services online with the help of web catalogs and shopping carts. A customer with utmost easy and accessibility browses the web catalog, makes a choice and then purchase. A digital marketing consultant enhances the e-commerce website to provide an ease of use to the customers, stimulates buying process, and set up email campaigns for retention of customers.
8. Lead Generation
Lead generation is at the heart of every business, whether a startup or existing firm. It takes into account the number of leads collected and then prompting them to take an action – subscription, enrollment, purchase, etc. An online marketing consultant uses two important tactics – lead magnet and lead capture to evaluate which type of offers will work at the time of opt-ins.
9. Content creation and Marketing
Content creation is significant when it comes to building brand awareness among customers. You may have relevant content but might lack the intelligence to publish it on the right time. A consultant assists in producing different types of content and then adopts various marketing strategies for its promotion. If used in an effective way, your content can last for a long time and serve different purposes.
10. Communicating via Visuals
Humans are more attracted to visuals than any other form of information. If your website is well-versed with appropriate graphic design and relevant visuals it will be easier for you to explain to your customers what you provide and how they can avail it. A consultant is able to give you a general overview of your website and can assist in adding required infographics to make your website communicate visually.
11. Post-purchase Interaction
Customer interaction with an organization is not limited to making a purchase. A customer must be satisfied with your product. For this, you need to take feedback and then work on reviews and comments. An internet marketing consultant handles negative comments and products reviews by ensuring proper and on-time interaction with customers.
12. Market Research
Market research takes into account the needs of the target audience and then analyzing them to design marketing campaigns. A consultant does the research work for you. This involves tracking audience behavior and looking into the insights of buyer personas. The consultant then analyses the overall working of your strategy and suggests an improvement.
13. Marketing Automation
A marketing consultant makes the best use of marketing automation software to improve customer experience. Most of the marketing practices post-purchase and before making a purchase can be handled using automation software. The consultant can manage repurchase actions, recommendations, and time-to-time emails to enhance customer satisfaction with your product.
14. Connecting with Influential People
An online marketing consultant knows how to build strong relationships with influential people in the market. Along with the target audience, it is important to focus on the important connections in the market to expand your business network. The consultant can design strategies that are able to collaborate with people who have considerable influence over the target audience.
15. Marketing Strategy
When a digital marketing consultant has completely developed the insights of your business and worked on every niche to be improved, he then designs a marketing strategy that aligns with the marketing goals. He puts all these components into a single methodology that you can implement in your business to take it to higher levels of success.
A digital marketing consultant can help you to realize the potential of your business and use it in the right direction so that can nurture more leads.
Imortant Questions Digital Marketing Consultant May Ask
1) What are the goals of the company?
The goals are the goals you are trying to achieve, they can be wanting more traffic to your website or to rank higher in google.
2) Where is the company in the product or service life cycle?
The simplest answer to this is: Introduction, growth, maturity, and decline.
3) What is your budget for digital marketing consulting?
To know the exact amount of money the company will have to spend, the consultant should first know what they are working with.
4) Where does the company need to go to be profitable?
Simple, the business needs to make a profit. The consultant will have to choose the perfect business model which can make the most profit for the company.
5) Where are the companies customers online?
Are they on Google, Facebook, LinkedIn, YouTube?
6) What digital marketing ads do they respond to the best?
If you do not know what ads your audience responds best to the online marketing consultant can test different ads.
Frequently Asked Questions (FAQ) On Digital Marketing Consultant
What is Digital Marketing?
Digital Marketing involves all the techniques that are used to promote a business online. The internet marketing consultant stitches a variety of digital trends together so that an exceptional and result-oriented digital marketing campaign could be initiated.
What is a digital marketing consultant?
The job of a digital markeitng consultnat is to target customers for a business online through organic and paid advertisements.
What does a digital marketing consultant do?
The most important tasks that a digital marketing consultant has to do are ;
- Discovering new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategies.
- Suggest or implement improvements in areas like SEO, social media, email, marketing, and website design.
- Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.
- Coordinate content platforms such as website landing pages and blog
- Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages.
- Implement content development strategies to websites and blogs.
Who is a digital marketing consultant?
Well, anyone can be a digital marketing consultant as long as you posses the right skills to get the job done. A digital marketing consult should have certain skills that make the task possible.
- You should be very aware of how every social media works and how the different channels of social media connect to each other.
- You should be able to devise creative plans and strategies to use those social media platforms to your company advantage.
- You should always set realistic goals and never demand to much from yourself or others , that helps you set a reputation of a realistic and professional person.
- The last an maybe the most important skill is , a strong leadership, if you are not able to lead and deal with people than maybe digital marketing consultant is not the job for you.
How to become a digital marketing consultant?
You don’t need a college degree or anything like that, you need to find the perfect place for you and start from there, we are going to give you some bullet points to help you start;
- You have to find your niche market;
- Build your own presence online;
- Start Blogging;
- Develop a strong network;
- Be active on social media;
- Attend local startup, marketing and tech events;
- Become an influencer on social media;
How much do digital marketing consultants make?
This is a topic that is more difficult to define, because it all depends if you are very capable of fulfilling the topics we explained since the beginning of the article. Also the company that is hiring you is the one that decides how much they are willing to pay you. But there is still a way to define an average salary for a digital marketing consultant.
- Worldwide the average salary of a digital marketing consultant is: 140$ an hour;
- In the US the average salary of a digital marketing consultant is : 161$ an hour;
How digital marketing helps businesses?
Digital Marketing helps businesses big time. In the present era, where people spend most of their time online, you can judge the importance of digital marketing. An internet marketing consultant knows how to influence their target audiences.
Therefore, the digital marketing consultant conducts thorough research regarding the demographics, likes and dislikes, personal preferences and much more in order to weave a perfect digital marketing campaign that influences the target audiences.
Why do you require Digital Marketing Consultation?
Digital Marketing gained excessive popularity after every company aimed to get their business online. Marketing was always a tactic to promote business, but through digital marketing, every aspect of marketing got a new and a fresh perspective.
Digital Marketing brought everything online that started a newfangled wave of globalization. Thus, keeping the value of digital marketing in mind, the need for digital marketing consultation arise from time to time.
Every business looks forward to hiring a competent, enthusiastic and highly skilled internet marketing consultant that serves the business in a number of ways. Online marketing consultant spends a huge time on the internet arena and incorporates the modern digital techniques into the marketing strategy so that the business gets plenty of exposure nationally and internationally.
Subsequently, in order to become a successful digital marketing consultant, knowing the answers to the following questions is mandatory.
What are a few common digital marketing examples?
For becoming a successful digital marketing consultant, you must know regarding the following digital marketing examples that are creating a huge impact nowadays. These are:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Affiliate Marketing
- Online Advertising
- Online Public Relations
- Search Engine Marketing (SEM)
- E-Mail Marketing
- Social Media Marketing
- Content Marketing
- Paid Marketing
Here’s What Other People Are Saying About My Work as a Internet Marketing Consultant
Hire a 5 Star Rated Digital Marketing Consultant
Digital Marketing strategies are executed across various digital platforms. This can be a daunting task for a business owner or an in-house marketing department who does not have specialties in these digital channels. We create online marketing campaigns reaching out to your customer and engaging them through online media. As a Google certified internet marketing consultant, I execute these tasks on your behalf making sure to abide by Google’s best practices. Browse my digital marketing packages or contact me through the link below to get started.
I am Not Your Typical Digital Marketing Consultant
When you win we win. We work with your business hand in hand to make sure you succeed. We are truly invested in your success.
We deliver monthly reports on your digital marketing campaigns to keep you updated on the progress. This includes search ranking reports, Google Analytics reports etc.
Done In House
Everything we do we do it ourselves by our in house team of digital marketers. This maintains a strict quality control on our campaigns.
Tried & Tested
I am a Google certified online marketing specialists who has been serving our amazingly loyal customer for years. Our skills and expertise have been tried, tested and proven to be the best.
Data Driven Campaigns
We use our clients data and brand information for creative messaging & optimal targeting. This means efficient ads for you.
Search Engine Supremacy
Some agencies will increase your visibility online; we make you completely unmissable taking over all of the top spots on Google with multiple assests.
We are obsessed on delivering a substantial return on investment to our clients. 5X is not uncommon for our clients within the first 3 months.
We’ll tell you exactly how long it takes to satisfy your business needs and deliver on time, sometimes even earlier. We’ve been doing this for so long that hitting deadlines is kind of a hobby for us.
WHAT PEOPLE ARE SAYING ABOUT ME
I worked with Lorenzo for nearly a year. From the initial recruiting process, Lorenzo was an exceptional manager. His communication skills were unparalleled, and he always stood up for his employees. He coordinated several cross-functional teams to create the best marketing strategy possible, connecting people with technical knowledge and marketing skills to ensure nothing was lost in translation. We worked in a complex biotechnology field, and Lorenzo’s digital marketing skills helped drive paid and organic reach to the website, blog, and events. Lorenzo was kind and considerate, particularly to a newcomer, and quick to deliver usable feedback respectfully. He helped improve the work of everyone around him. It would be my absolute pleasure to work with Lorenzo again.Natasha Vashist
I’ve had the pleasure to collaborate with Lorenzo in various high-profile projects. Lorenzo’s knowledge of SEO, SEM, and Google Adwords is the best in Monterey County. His commitment and relentless effort in finding the right formula that works best for his clients is what sets him apart from the rest.
He’s a great guy who not only treats business – professionally, but he also builds great relationships with his colleagues and clients.
I look forward to working with him again!Rick Gebin
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